Marketing Director, Site Experience

Are you looking to make an impact at a fast-scaling health-tech company that has grown annual revenue by more than 850% since 2020?    At IntelyCare, purpose matters! Our AI technology empowers healthcare heroes to transform the way they work.  Through our smart and easy-to-use mobile app and platform, our pool of over 30,000 nursing professionals get the pay, freedom, and flexibility they deserve while our partnered facilities‌ get ‌access‌‌to‌‌nursing‌‌resources‌‌when‌‌they‌‌need‌‌them.‌‌All‌‌of‌‌which‌‌leads‌‌to‌‌the‌‌ultimate‌‌goal‌‌-‌‌better‌‌care‌‌for‌‌patients.‌‌   Some of our recent accolades include:   ·       Reached “Unicorn Status” with a $1.1B valuation after securing $115 million in Series C funding ·       2022 Boston Business Journal Fast 50 ·       2021 Comparably Best Companies for Career Growth ·       2021 Comparably Best Places to Work in Boston ·       2021 Comparably Best Leadership Team ·       2020 Inc 5000 ·       2020 Deloitte Technology Fast 500   We are driven by wonder, we care about each other, we take big swings, and most importantly, we believe that together we thrive!   Sound interesting? Read on… Summary: The Marketing Director will be a key part of the overall Lifecycle Experience team approach for IntelyCare. We are seeking someone who is passionate about building integrated go-to market plans for our main customers - nurses. You are curious about how new technologies can be used to develop and execute personalized, relationship-building and buzz-worthyexperiences. You enjoy both the creative and the analytical process for creating plans andare constantly looking for new ways of communicating with your audiences. What You’ll Do:·         Build and execute integrated marketing plans using insights and data that address real needs of our users·         Oversee B2B, B2C / Direct-to-Consumer campaigns through automated martech systems (e.g., Marketo etc.)·         Provide insights based on data and performance of current initiatives·         Recommend channels and technologies to bring into our personalized marketing ecosystem·         Manage integrated projects from inception through completion and refinement·         Work with an integrated team for execution of cross-channel ideas, including brand, SEO, product, tech, UX and development counterparts·         Stay aware of industry tech and communication trends that could influence marketing plans·         Help evolve communication plans beyond site + email into text, voice, and emerging tech·         Partner with brand lead in how we demonstrate IntelyCare’s vision through actionable experiences Who You Are: ·         5+ years of professional experience building and executing integrated digital marketing plans·         Experience in executing campaigns within automation platforms – specifically email channels·         Experience in performance marketing and insight generation through data·         Experience managing cross-capability teams (e.g., creative / UX / tech)   Some of Our Many Perks ·         Monthly health and wellness stipend ·         Task Human App with 24/7 wellness coaches ·         Complimentary beverages, snacks and lunches catered twice a week ·         Summer Fridays ·         Competitive PTO ·         12 paid company holidays ·         Commuter benefits ·         Benefits Hub discount platform ·         Opportunities‌‌ for‌‌ training and mentorship‌‌  We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. IntelyCare requires team members to 1) be fully vaccinated against COVID and test weekly if in the office or 2) test daily if in the office for those who are not vaccinated unless there is a qualified exemption.