Director, U.S. Marketing Strategy, IgAN

This is what you will do:  

The Director, U.S. Marketing Strategy, IgAN will be a key member of the U.S. commercial team and will play a critical role in translating brand strategy into integrated launch plans and execution for a new indication in IgA Nephropathy (IgAN). 

This role is accountable for driving execution of priority marketing initiatives and launch workstreams, ensuring alignment across customer segments, and enabling successful launch readiness and in-market performance. The Director will partner closely with cross-functional and global teams to ensure coordinated, high-quality execution aligned to U.S. brand priorities. 

You will be responsible for:  

• Translating U.S. brand and launch strategy into integrated launch plans and execution, across customer segments 

• Driving execution of prioritized launch workstreams aligned to brand strategy, including disease education, omnichannel programs, and field readiness 

• Operationalizing brand positioning, value proposition, and messaging platform across marketing programs and customer touchpoints  

• Executing omnichannel marketing initiatives across personal and non-personal channels to support disease awareness, diagnosis, patient identification, and treatment adoption 

• Supporting execution of market shaping initiatives, including disease awareness, diagnostic pathway optimization, and stakeholder engagement to accelerate appropriate patient identification and treatment  

• Generating and applying insights from market research, analytics, and field feedback to refine execution and improve performance 

• Partnering with cross-functional teams (Medical, Market Access, Sales, Analytics, Patient Services, Regulatory, Legal, Compliance, and Global) to align around strategy and ensure coordinated execution  

• Supporting the Sr. Director in developing brand positioning, value proposition and evidence translation, ensuring clear and compelling communication across stakeholders  

• Defining, tracking, and reporting key performance metrics, identifying optimization opportunities and driving continuous improvement  

• Leading development and execution of marketing programs and materials, ensuring high quality, compliance, and alignment with brand strategy 

• Managing agencies, budgets, and project timelines, ensuring efficient execution and strong operational discipline  

• Partnering with Sales and Training teams to support field readiness and effective execution at launch  

• Identifying and resolving executional risks, ensuring timely delivery of launch milestones  

• Driving a culture of collaboration, accountability, and execution excellence across internal and external partners 

You will need to have: 

• Bachelor’s degree in life sciences, business, or related field  

• 8+ years’ experience in Biotech/pharma, with at least 3+ years in rare disease or specialty marketing 

• Strong understanding of rare disease or specialty market dynamics, including patient journey, HCP decision-making, and access considerations  

• Proven ability to translate strategy into actionable, measurable marketing plans and deliver high-quality execution  

• Demonstrated success managing complex, cross-functional initiatives in a matrixed environment  

• Strong analytical capabilities and ability to leverage data and insights to optimize performance  

• Excellent communication, collaboration, and stakeholder management skills  

• Strong project management skills with ability to manage multiple priorities and timelines  

• Ability to engage effectively with scientific, clinical, and commercial stakeholders  

• Ability to travel as required to support business needs up to ~30% 

• The duties of this role are generally conducted in an office environment. As is typical of an office-based role, employees must be able, with or without accommodation, to: use a computer; engage in communications via phone, video, and electronic messaging; engage in problem solving and non-linear thought, analysis, and dialogue; collaborate with others; maintain general availability during standard business hours. 

We would prefer for you to have: 

• Advanced degree (MBA, PharmD, PhD, or MS)  

• Experience in nephrology, rare disease, or specialty therapeutics  

• Prior experience in launch strategy development an