Marketing Manager, B2B Marketing

101786

701 Cool Springs Blvd, Franklin, Tennessee 37067

TruGreen accepts applications on an ongoing basis.

Job Description

Position Overview
 

Responsible for leading commercial marketing efforts and drive brand awareness, engagement, and sales growth.  Develops and executes strategic marketing plans tailored to specific geographic regions or territories. Collaborates closely with sales teams, channel partners, and other cross-functional stakeholders to ensure alignment and maximize the impact of marketing initiatives for the Commercial sales channel.  Support Commercial sales leaders in evaluating, coordinating, and executing a variety of promotional events, which may include trade shows, community events, and sponsorships, to increase brand visibility and drive customer engagement.

Responsibilities

• Lead end-to-end commercial marketing strategies to drive awareness, consideration, and demand across B2B customer segments.

• Develop and execute targeted go-to-market campaigns for commercial services, including landscaping, lawn care, and pest control solutions tailored to businesses and institutions.

• Build and refine TruGreen’s commercial value propositions, messaging frameworks, and positioning statements to differentiate our offerings in a competitive marketplace.

• Partner with Sales, Product, and Finance teams to define target markets, pricing strategies, and distribution approaches that align with business goals.

• Collaborate with creative, digital, and communications teams to build omnichannel marketing campaigns across email, paid media, events, content marketing, and direct outreach.

• Create and manage marketing assets, pitch decks, brochures, case studies, and other sales enablement materials to support lead generation and conversion.

• Oversee B2B-focused customer insights and competitive intelligence to inform strategy and uncover market opportunities.
   

Competencies

• Customer Focus – Building strong customer relationships and delivering customer-centric solutions.

• Action Oriented – Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.

• Accountability – holding self and others accountable to meet commitments.

• Communicates Effectively – Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.

• Drives Results – Consistently achieving results, even under tough circumstances.
   

Education and Experience Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).

• 5+ years of experience in B2B marketing, product marketing, or demand generation—ideally in a service-based or commercial/industrial environment.

• Proven success in developing go-to-market strategies, messaging frameworks, and demand-generation campaigns in a commercial or enterprise setting.

• Strong understanding of commercial buyer personas and long sales cycles; ability to influence decision-makers through value-driven content and storytelling.

Knowledge, Skills, and Abilities

• Demonstrated ability to partner effectively with sales and cross-functional teams to drive shared goals.

• Excellent verbal, written, and visual communication skills.

• Self-motivated with strong project management skills and the ability to manage multiple initiatives simultaneously. 
   

Physical Demands & Working Conditions
 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Regularly required to:

• Sit, stand and walk

• Use hands and arms to handle, feel or reach

• Speak and hear

• Use close vision abilities

Occasionally required to:

• Lift or move up to 25 lbs.

• Stoop, kneel, crouch or crawl

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

• Noise level - Low to moderate

• Adverse Conditions - Minimal

Disclaimer

The above statements are intended to describe the general nature and