Head of Member Events, Los Angeles

The Role...

The Head of Member Events, LA, is responsible for overseeing the planning, programming, execution, and tracking of all member events across Soho House locations in LA. This role ensures the delivery of high-quality, innovative, and tailored events that enhance member engagement, embody Soho House’s identity, and drive retention and revenue into the Houses.

The Head of Member Events, LA, will lead and manage the Members Events Managers at each House in LA, providing direction, mentorship, and support to help each House create event programming that reflects its unique identity and membership profile. This role will work closely with cross-functional teams and senior leadership to ensure that events align with business goals, House identity plans, and the creative standards that define Soho House’s reputation. The Head of Member Events, LA, is also responsible for budgeting, tracking performance metrics including attendance, revenue, retention & more, and continuously improving event quality and member experience across the city

Main Duties...

Event Strategy & Planning

• House Identity Alignment: Collaborate with Regional Directors, each House’s General Manager, Members Events Manager and Head of Membership to tailor event programming that reflects the unique culture and identity of each House and its membership profile.
• Annual & Monthly Planning: Lead the creation of an annual calendar of events for the city, aligned through quarterly sign off and approvals, ensuring programming consistency and cohesion across LA. 
• Innovation & Creativity: Drive innovation in event programming, introducing unique formats, talent partnerships, and creative collaborations that elevate the member experience.

Programming & Event Production

• High-Quality Execution: Oversee the planning, production, and execution of ‘secondary’ and ‘tertiary’ events, plus some primary ‘glow’ events eg Halloween, across LA Houses to ensure consistency and excellence in quality.
• Creative Partnerships: Foster relationships with artists, cultural institutions, and local talent to support distinctive, high-impact events in each location.
• Partnerships: Work closely with the partnerships team in NA and global to ensure successful execution of partner funded events, making sure all events are executed to a very high standard and they fully comply and satisy any/all requirements from the partners ie branding/copy etx. These should also be executed in close collaboration with the local House teams.
• Member Engagement: Design and curate events that resonate with Soho House members, focusing on experiences that inspire, connect, and celebrate creativity.
• Cross-Functional Collaboration: Partner with Operations, Membership, Design, Content, Digital, and Creative teams to ensure seamless event production and alignment with broader objectives.
• Talent: Work closely with the talent team within the global events department to support in delivering engaging member events with thoughtful and relevant individuals to our member interests.
• Event Promotion & Marketing: Ensure all events are listed on the app according to schedule, with correct copy and images that reflect the quality of the events and represent the diversity metrics of each House.  Ensure events have solid marketing plans including newsletters, printed collateral, push notifications, segmented marketing particularly when selling tickets or driving footfall. 

Team Leadership & Development

• Management & Mentorship: Lead, mentor, and support Members Events Managers at each House, guiding them in executing events that align with House Identity Plans and regional/local strategy.
• Team Development: Oversee recruitment, training, and professional development of the events team, ensuring each team member embodies Soho House values and delivers to a high standard.
• Performance Tracking: Conduct annual performance reviews, provide feedback, and develop strategic plans for team growth and improvement.
• Resource Allocation: Allocate resources effectively across Houses to support both regional and local event initiatives.

Budget Management

• Regional Budget Oversight: Manage the overall LA events budget, ensuring effective allocation and monitoring across Houses to meet financial objectives.
• Cost Control & Reporting: Track expenses and financial performance for all events, reporting