Partner Event Strategy Senior Manager

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About the Team

The Workday Experience Marketing organization delivers best-in-class, innovative, and compelling integrated event experiences that drive business impact by growing brand value, strengthening relationships, differentiating Workday, and delivering business results.

The Event Strategy practice leads cross-functional teams to develop measurable event plans and programs aligned with Workday business priorities and marketing objectives. Our responsibilities include event strategy and experience design, event performance management, event marketing communications, audience acquisition and demand generation, global field enablement and engagement, and integrated campaign alignment. In collaboration with the Partner Marketing organization, the team will now also deliver a global event partner sponsorship strategy.

About the Role

This role will be responsible for crafting strategy and plans that showcase Workday Partners as an extension of our offerings and drive the successful implementation of sponsorship programs for Workday Marketing Events. This person in this role will drive the strategy of Workday Rising North America sponsorship program, Workday DevCon sponsorship program, SKO sponsorship program, and assist with regional event programs including Workday Rising EMEA and Elevate Roadshows as needed. In this role, you will have direct involvement with more than 150 Workday Partners. Primary responsibilities include:

Cross-event sponsorship strategy

• Collaborate with the various event managers to plan ahead for the upcoming year and develop base-level prospectus and build a comprehensive annual view of sponsorship opportunities for Workday Partners.

• Work closely with Alliance team members to support Partners in developing their annual budgets for sponsoring Workday events.

Develop the sponsorship prospectus for each event and/or unified prospectus

• Research event sponsor pricing for similar events and build event revenue proforma plans to support pricing recommendations.

• Work with partner Alliance team and event colleagues to define sponsorship benefits and levels that provide value to Workday partners.

• Collaborate with event agency to vet package components.

• Ensure security, privacy & legal reviews are current and supported.

• Work with Workday design and copy teams to deliver professional sponsorship sales materials.

Partner Engagement

• Work with the Global Partner Organization to present our sponsorship program opportunities and support the Alliances team in partner presentations, as needed.

• Work with our agency partner to monitor and track all sponsorship sales and report weekly progress to the core event team.

Collaborate on value add opportunities

• Strategically align Workday needs with Partner expertise around speaking and participation.

• Foster partner relationships.

Post-event followup

• Define and deliver post-event sponsor survey metrics on overall results of participation.

• Plan and host debrief meetings with stakeholders on Expo areas in partnership with Expo lead and event operations manager.

Work with Sales and Execution leads to ensure sponsor involvement runs efficiently.

About You

You are an experienced event marketing professional ready to take your career to the next level and play a substantial role in the planning and development of large scale marketing events at an extraordinary company.
 

Basic Qualifications

• Minimum of 8 years of related marketing experience with a Bachelor’s degree or relevant experience.

• Previous partner