Allure is the beauty expert, an insiders’ guide to a woman’s total image, with a print audience of 5.3 million and an average monthly online audience of 13 million. Allure is the world’s most trusted voice in beauty. With vibrant imagery, rigorous reporting, and powerful storytelling, Allure is a vital guide to the trends, people, innovations, procedures, and products that matter most in makeup, skin, hair, and wellness. Allure celebrates inclusivity and drives the cultural conversation around representation, helping to expand the way society sees beauty—and the way we see ourselves.

Job Description

Location:

New York, NY

Condé Nast is a global media company producing the highest quality content with a footprint of more than 1 billion consumers in 32 territories through print, digital, video and social platforms. The company’s portfolio includes many of the world’s most respected and influential media properties including Vogue, Vanity Fair, Glamour, Self, GQ, The New Yorker, Condé Nast Traveler/Traveller, Allure, AD, Bon Appétit and Wired, among others. Condé Nast Entertainment was launched in 2011 to develop film, television and premium digital video programming.

The unit job description listed below includes job duties and responsibilities that are illustrative, not exhaustive, and is designed primarily to ensure proper classification for purposes of this Agreement. The parties acknowledge that the job description does not include every job duty and responsibility of the role, that the job description shall not restrict management’s right to assign new duties or responsibilities to the role, and that any duties or responsibilities listed in the job classification also may be performed by employees in other job classifications, at management’s discretion. The parties also acknowledge that employees in the role may be asked to perform certain operational tasks such as evaluating and/or meeting with candidates for open positions and/or assisting in the training or mentoring of colleagues.

Associate Staff Writer, Allure

Allure is looking for an Associate Staff Writer to conceptualize and execute beauty and wellness service stories across all of our verticals. The associate writer is a true front-of-(virtual) book beauty reporter, keeping up on the latest beauty trends and product launches. This person will be regularly checking in with beauty pros (hairstylists, nail artists, derms, etc) and monitoring social media (Reddit, Instagram, TikTok, etc) for story ideas.

The Associate Staff Writer will play a central role in shaping Allure’s distinctive voice across digital platforms, producing compelling, authoritative stories that drive conversation in beauty, wellness, and culture. The successful candidate will file daily news pieces along with reported trend pieces. 

This role requires not only excellent writing and reporting skills but also editorial judgment, creativity and initiative. This is a Guild position.

Primary Responsibilities:

• Write and build a mix of news, service, opinion, and trend articles per month, including both net-new and refreshed content. 

• Work closely with Allure’s Content Director and Senior Editor to build a monthly content lineup (including seasonal and evergreen articles) with performance and audience engagement in mind.

• Pitch news stories daily around current pop culture moments and trends, all through the overarching lens of beauty and wellness.

• Develop and maintain relationships with hairstylists, makeup artists, dermatologists, psychologists, chemists, and other experts in the beauty, health, and wellness fields, and pitch stories based on this reporting.

• Contribute to the Melanin Edit, including at least 1 monthly story to be published under the tentpole and writing the franchise’s weekly newsletter.

• Collaborate with audience development team to find unique ways to promote the content in newsletter, social, and Google Discover to maximize performance

• Represent the Allure team at events or in PR opportunities as needed

• Appear on camera as needed for commerce UGC, social media, video, and branded content campaigns

• Additional duties as required, or as assigned by manager

Desired Skills & Qualifications:

• 2-3 years experience covering beauty 

• Demonstrated expertise in researching, reporting, and writing with proven ability to turn around stories in a fast-paced environment

• Experience leveraging SEO tools, such as Keyword Finder, Clearscope,