Senior Marketing and Communications Manager

Senior Marketing and Communications Manager 

 

SUMMARY  

Our Denver team is seeking an experienced marketing leader to play an important role in the growth of our business. This role requires strong executive communication skills, a passion for writing and storytelling, excitement for winning, and the ability to manage a team. 

 

This individual will collaborate with group leadership, business development teams, construction teams, and centralized marketing resources to create compelling proposals, develop celebratory team member and project stories, and other impactful marketing content that helps us win work and promote our brand within the Denver Metro Market. 

 

RESPONSIBILITIES 

Pursuit Support

• Responsible for the creation, development, and production of differentiated communication tools, such as infographics and customers presentations, to provide a competitive advantage leading to the acquisition of new business
• Provide oversight and/or facilitate the entire proposal and content creation processes, including scheduling marketing resources, collaborating with business development and operations leaders, and producing and approving final deliverables on time with a high degree of quality
• Facilitate meetings with marketing coordinators, business development, design phase managers, construction executives and operations group leaders to develop proposals that address target audience requirements and separate us from the competition 
• Guide the team in refining a strategy to consistently follow best practices for the proposal process and content, which involves acting as a consultant/facilitator from pre-proposal to presentation stages
• Apply targeted marketing and sales principles to the proposal process in order to deliver creative solutions which meet or exceed customer expectations

 

Management 

• Develop the marketing strategy and implementation plan, collaborating with business development and group leadership for budgets and timelines; accountable for executing plan, measuring results and making adjustments throughout the year 
• Manage the career development for two team members; offering coaching and feedback, and supporting performance goals
• Appropriately manage resources for building, managing and communicating the content calendar and integrated campaigns to executives and subject matter experts
• Optimize marketing budget across mediums, identify highest and best use and leverage internal and external resources to achieve business development objectives

 

Brand Awareness + Content Creation

• Learn our customers and their industries to ensure all work product reflects the customer's language and resonates with the target audience
• Generate insights for thought leadership and brand building strategies that distinguish Mortenson from competition and cut through industry noise to reach targeted customers and projects well in advance of RFPs (ideation, creative, distribution, measurement)
• Deliver content that drives action across a variety of mediums and formats (website, newsroom, leave-behinds, reports, video, email, infographics, mailers, postcards, presentations, social media and more)
• Oversee any outside resources necessary for public relations and communications 
• Ensure all stakeholders and subject matter experts are aligned and ready to meet the production schedule
• Be the guardian of brand voice and style, ensuring consistency across every touchpoint and leverage company best practices, templates, tools and other support available

 

QUALIFICATIONS 

• Bachelor's degree in Communications Studies, Technical & Scientific Communications, Journalism, Marketing or a related field 
• Minimum of eight years of experience in marketing, B2B writing, content marketing or sales enablement, ideally in a B2B services industry 
• Demonstrated proficiency in writing content for business-to-business audiences; competency in identifying and developing key messaging and quantifying value to our customers 
• Agility to lead a fast-paced team; adept at organizing, tracking and delivering multiple assignments at once 
• Enjoy researching and learning new industries and service offerings, with the ability to identify key drivers and pain points shaping the customer's mindset; develop accurate and cohesive narratives 
• Strong ability to create PowerPoint messages and visuals; sharp visual organization of information to quickly convey core messages 
• Proficiency in Adobe Creative Suite with a good understanding of graphic layout and visual hierarchy
• Experience with best practices in writing for digital mediums and