Customer Engagement Marketing Manager, Vice President

Take on a leadership role where you will oversee and deliver impactful customer onboarding and engagement campaigns that strengthen retention and financial health. Partner with senior leaders and cross-functional teams to drive process excellence and creative thought leadership.

As a Vice President, Marketing Manager in the Consumer Bank Customer Engagement Campaign Management team, you will lead large-scale, multi-channel campaigns focused on customer onboarding, retention, and financial health. You’ll drive process excellence, creative thought leadership, and act as an Authorized Approver of creative and audience targeting, making a significant impact within the Customer Engagement team.

Job responsibilities

• Lead end-to-end creative development, execution, and management of customer onboarding and engagement campaigns across digital, email, direct mail, social, and website channels.
• Develop and maintain proactive, strong partnerships between the Customer Engagement team, strategy partners, and internal/external execution partners.
• Manage senior-level relationships with agencies and vendors, and serve as the Authorized Approver on creative and audience targeting for team members.
• Execute omni-channel marketing campaigns and provide overall project management, ensuring initiatives are on-strategy, on time, within budget, and effectively coordinated across multiple channels and multi-functional teams.
• Track and manage content updates and annual recertification of in-market tactics and materials.
• Lead efforts to continuously improve both the customer onboarding and engagement experience, with a strong focus on testing and optimization to drive strategic recommendations.
• Drive creative thought leadership and process improvement initiatives within the Customer Engagement space.
• Collaborate with marketing managers to identify opportunities, campaign strategy, and frameworks for measurement and reporting.
• Participate in pilot programs and actively rethink processes to simplify and build additional capabilities.
• Serve as a leader on initiatives outside of assigned campaigns, including cross-program creative leadership, process improvement, and other strategic roles.

• Act as a culture leader, identifying key skills and engaging with the team beyond day-to-day duties and communicate effectively with senior leaders and others in written and verbal communications; present and facilitate large-scale meetings.

   

Required qualifications, capabilities, and skills

• 7+ years of experience in a marketing campaign execution role, with a focus on customer engagement, retention, onboarding, or lifecycle marketing.
• Demonstrated experience overseeing and providing guidance on campaign execution for other team members or cross-functional partners.
• 3+ years of agency/vendor management experience.
• Experience as a leader in a fast-paced environment, with strong skills in multi-tasking and prioritization.
• Ability to balance tactical project management with strategic thinking and creative leadership, while adhering to a tight controls environment.
• High energy, solutions-oriented individual with the ability to manage multiple initiatives simultaneously, working well under pressure with tight deadlines.
• Strong relationship development and negotiating skills; able to earn respect and trust among internal and external business partners and team members.
• Team player with a positive, can-do attitude; comfortable with continuously changing opportunities and priorities.
• Curious and creative with a focus on constant improvement.
• Excellent written and oral communication skills; experience presenting to senior level executives.

 

Preferred qualifications, capabilities, and skills

• 4-year college degree 
• Experience in financial services, including customer engagement, retention, onboarding, or lifecycle marketing, and/or agency-side experience 

 

 

 

 

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. 

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individua