Senior Specialist, Copywriting

Let’s talk about the team:
 

ResMed is working to expand the core competencies of its in-house agency in support of rapidly evolving Marketing strategies. We’re seeking a Senior Copywriter who will partner closely with other Copywriters, Art Directors, Designers and Marketers to develop strategic, conceptual campaign and content themes and write copy for individual materials. Your work will come to 
life in multichannel activations for consumers, physicians and HMEs, targeting each audience’s respective needs at any given moment in their experience with ResMed. You will weave together messages across a variety of projects to create a seamless, holistic story. This will include brand and product marketing content as well as content focused on awareness and education about all things sleep apnea. 

Reporting to the Sr Manager, Copywriting, you will be responsible for collaboratively developing creative concepts, copy, and content for marketing/sales collateral related to new product introduction, national advertising campaigns, email, social media, banner ads, websites, video, training materials and other marketing material as necessary. 

Success in this role requires a demonstrated ability to conceptualize “big ideas” and turn those into compelling copy designed to inform, inspire and drive action among health care providers and the patients we serve. This role requires close collaboration with cross-functional team members and stakeholders as well as the ability to understand the business need at hand and, factoring in elements such as audience insights and performance data, produce campaign content and copy that delivers results.

Open to hybrid, remote, or onsite arrangements.

Portfolio: an online portfolio of writing samples required for this position and a link must be included with application.

Let’s talk about Responsibilities:
 

• Partner with copywriters, designers and others to generate ideas, develop concepts, write and edit copy to bring the written and visual together against the brief.
• Participate in collaborative brainstorming sessions to identify key strategic messages and copy points to be communicated.
• Develop clear, engaging messaging across multiple channels (digital, print, direct mail and other media) for a variety of marketing campaigns.
• Push the conventional thinking of colleagues and break down messaging barriers to provide recommendations that push the work forward and support business objectives.
• Partner with Design team to present and sell-in concepts to Marketers and other project requesters.
• Develop a deep understanding of ResMed audiences and their journeys, obstructive sleep apnea (OSA), OSA therapy in general and ResMed sleep apnea products and solutions to inform copywriting that effectively drives results.
• Simplify complex subjects and write in different voices for different audiences.
• Be a steward of the ResMed brand and communicate clearly and positively our voice, tone and editorial guidelines.
• Digest and translate clinical research findings into compelling content for diverse marketing activities.
• Partner with project managers to ensure timely delivery of work and appropriate tracking and documentation of time and activities.
• Other tasks and responsibilities may be assigned.

Let’s talk about Qualifications and Experience
 

• Bachelor’s Degree in English, Marketing, Communications, Business, Psychology or Journalism (or, a high school diploma and 10+ years of work experience as a copywriter 
  in a creative agency environment).
• 8+ years of professional copywriting experience in advertising and marketing creating campaign concepts and copy.
• A master storyteller who uses new and engaging vehicles to dazzle an audience. 
• Passion for the craft and able to turn ideas into crisp, refreshing, creative messaging 
  that brings brands and products to life (strong conceptual ability).
• The skill to produce content and copy from conceptual level through to the tactical; the courage to advocate for which is right for the brief and the wisdom to know the difference.
• Self-directed with interest in working creatively in a highly cross-functional, matrixed, and process-driven environment.
• Keen attention to detail including facts, editorial standards, formatting and the like.
• Exceptional storytelling, presentation, and communication skills, both written and verbal.
• Ability to work well under pressure and flexible in adapting and responding to changing situations.
• Cultural Player. You contribute to the culture of the agency and take part in activities 
  that foster the agency spirit. 
• Exceptional knowledge of current cultural trends and refined taste for