Senior Marketing Communications Manager - Core

About Us

CPC is the global leader in fluid connection technologies. Throughout our nearly 50-year history, we’ve succeeded by focusing on customer needs, engineering innovative solutions, and creating a positive, high-performance work environment. Our collaborative, talented team is fully dedicated to helping our customers achieve their goals. CPC’s technical expertise and commitment to quality makes effective, optimized fluid management possible across a wide range of applications. Today, CPC serves biopharmaceutical, thermal management (liquid cooling of electronics), medical, industrial, and chemical handling markets. Our breadth and depth of knowledge in low-pressure connectors empowers us to recommend the right solution even in the most demanding fluid management requirements.

 

CPC, A Dover Company, is headquartered in Minneapolis/St. Paul, Minnesota. We have over 700 employees globally across 14 countries.

 

Your Role

Are you ready to make an impact? As a Senior Marketing Manager, you will play a pivotal role in shaping our organization’s success. You will work closely with our dedicated teams to develop effective solutions that align with CPC’s strategic goals. This is more than just a job; it’s an opportunity to grow, learn, and thrive in a supportive environment.

 

Responsibilities:

• Apply expertise in current and emerging online and interactive advertising and promotional opportunities for business units, new product initiatives and corporate brand awareness.
• Define, manage and execute online marketing strategies, including email campaign management and search engine marketing.
• Partner with other departments and vendors to design and implement website enhancements to improve the customer experience. Collaborate with business units and sales to refine strategies most effective for individual segments. Measure, analyze and identify opportunities for optimizing email and search marketing results.
• Define appropriate marketing measures including web site traffic, on-line lead generation and UI analysis, and brand awareness.
• Manage corporate public relations program and work with Business Units to develop strategic PR materials to increase brand awareness and maintain position of expertise within targeted industries. This may include writing, interviewing and editing.
• Drive the creation of web, print, email, newsletter and sales tool content within business units.
• Leverage resources, coordinate translation, and develop regional and market specific strategies.
• Test and refine Google campaigns.
• Manage corporate brand including trademark and copyright protection.
• Manage outside support agencies and contractors as needed to support business goals.
• Adhere to all safety regulations.
• Demonstrate support of core values.
• Perform other job duties as assigned to meet business needs.
• Performs other job duties as assigned to meet business needs.

 

Qualifications:

Basic Requirements:

• Bachelor’s degree in marketing or business or commensurate experience. MBA preferred.
• 15+ years of business-to-business manufacturing experience with multiple sales channels

 

Preferred Skills:

• Experience with language translation preferred.
• Experience leading video production projects (promotional and instructional) for web use preferred.