Sr. Associate, eCommerce

Business Overview 

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.

Who you are:

Enthusiastic about interactive media and marketing with a desire to learn and build knowledge of search, social media, marketing principles, interactive media, and direct response strategies & tactics in a fast paced and fun environment. You’re ready to kick start your career in media and are excited to partner with some of the world’s leading consumer brands.

 

Key Responsibilities:

• Directly partner in the development, implementation and optimization of e-retail search campaigns to successfully execute the defined strategy and achieve business results 
• Demonstrate an understanding of client goals / KPIs for multiple campaigns, and key optimizations that can drive improved performance
• Daily campaign & budget management including optimizations
• Demonstrate application of industry and team best practices in managing campaign budgets & performance
• Show comfort and speed with Analyzing & reporting data on a weekly/bi-weekly/monthly & ad-hoc basis
• Turn insights into long term action by highlighting clear flow of cause, effect, and next steps in analysis of campaign performance
• Demonstrate ability to use historical data or vendor relationships to create benchmarks for current campaign performance
• Partner with team leads on forecasting media plans for planning purposes
• Become proficient with 3rd party ad-serving, tracking & analytic systems to be able to accurately input media plan details and launch campaigns
• Maintain detailed files of all pertinent records (latest media plans, performance reports, etc.) relevant to clients’ business with Reprise Media
• Professional communication with clients, vendors, partners in both written and verbal channels
• Including comfort leading recurring communications and demonstrating knowledge of outstanding deliverables on the team agenda
• Oversee reconciliation all campaign billing to ensure that client receives all planned media, billing is tracked in team documents, and budgets are on pace to deliver in full
• Contribute to client facing deliverables with professionally formatted and clear production sheets / forecasts / budget trackers as needed
• Contribute to team onboardings & trainings of new hires
• Contribute to eRetail platform POVs and evaluations through strong knowledge of capability vs KPIs of client business

 

Required Skills & Requirements:

• Strong understanding of Google, Amazon Sponsored Ads, Walmart, Target, with proficiency in MS Office Suite 
• Process oriented, with the ability to juggle many tasks at one time. Time management skills are critical 
• Firm grasp of how to test marketing tactics and achieve performance metrics 
• Basic understanding of at least one bidding platform such as Pacvue or Skai/Kenshoo 
• Excellent writing, math, multi-tasking, organization, and communication skills 
• Ability to manage multiple tasks to completion and communicate progress up to manager

Desired Skills & Requirements:

• Bachelor’s Degree or Equivalent Experience 
• Previous agency or client experience strongly preferred 
• 2-4 years of eCommerce experience preferred
• Experience with Google Shopping, Web Analytics, or other cross functional eCommerce skills preferred

We See You  

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and