Senior Lifecycle Marketing Manager

MoneyLion is a leader in financial technology powering the next generation of personalized products and content, with a top consumer finance super app, a premier embedded finance platform for enterprise businesses and a world-class media arm. MoneyLion’s mission is to give everyone the power to make their best financial decisions. We pride ourselves on serving the many, not the few; providing confidence through guidance, choice, personalization; and shortening the distance to an informed action.

In our go-to money app for consumers, we deliver curated content on finance and related topics, through a tailored feed that engages people to learn and share. People take control of their finances with our innovative financial products and marketplace - including our full-fledged suite of features to save, borrow, spend, and invest - seamlessly bringing together the best offers and content from MoneyLion and our 1,100+ Enterprise Partner network, together in one experience. MoneyLion’s enterprise technology provides the definitive search engine and marketplace for financial products, enabling any company to add embedded finance to their business, with advanced AI-backed data and tools through our platform and API. Established in 2013, MoneyLion connects millions of people with the financial products and content they need, when and where they need it.

About the role

As a Sr. Lifecycle Manager you will serve as a leader on a cross-functional team to build lifecycle experiences for new products that MoneyLion brings to market, with a focus on driving acquisition, conversion, and retention.

At MoneyLion, we are on a mission to revolutionize financial empowerment, merging cutting-edge financial products with personalized financial education to guide Americans towards smarter financial decisions. Our ambition extends beyond traditional education; we aim to seamlessly integrate our customers' financial journeys with our diverse product suite, enhancing their financial well-being at every turn.

This role is located on-site 3 days a week at our headquarters in Chelsea, NYC.

 

Key Responsibilities

• Analyze data, predictive audiences, and robust segmentation to continuously optimize evergreen lifecycle campaigns and transactional communications for performance and impact, including owning strategies and execution for partner-acquired users

• Lead adoption of next-generation decisioning models that power real-time, AI-driven personalization and trigger logic 

• Working with analytics to measure and socialize findings and develop the next steps toward bigger wins

• Cultivate a culture of rapid iteration based on customer satisfaction and engagement

• Develop and supervise channel guidelines and governance, preserving and protecting the quality and integrity of our communications ecosystem

• Serve as key leader on developing and delivering on shared strategies for large cross-functional initiatives

• Improve our overall customer experience with a focus on data-driven results.

 

About You

• 5-8 years experience developing end-to-end lifecycle campaigns, from conceptualization to measurement

• Experience driving channel strategy to support new products

• Experience assessing opportunities and optimizing across the member funnel

• Shown success in working with cross-functional teams to complete shared goals that are based on data-informed hypotheses and ambitious experiments

• The ability to interpret data, ask the right questions, analyze campaign results and find opportunities to improve and optimize performance going forward, communicating those insights and plans to partners

• Experience with key marketing platforms (Iterable, Amplitude, Segment Engage, AI tools)

• Strong self-starter who is adaptable and thinks critically to develop creative solutions with limited resources

• Experience managing teams a plus

 

The annual base salary for this position is between $120,000 to $140,000. This role is also eligible for an equity award and annual bonus. Base salary is one component of MoneyLion's total compensation package, which includes, 401(k) match, multiple health insurance options, disability coverage, life insurance, and unlimited paid time off for salaried positions. Actual salaries will vary based on a candidate’s qualifications, experience, skills, and competencies related to the role.

 

What We Value

We value growth-minded and collaborative people with high learning agility who embody our core values of teamwork, customer-first and innovation. Every member of the MoneyLion Pride is passionate about finte