Manager, Social Media & Influencer Marketing

Job Description

The Manager, Social Media & Influencer Marketing at Fortune Brands' Water Innovations (WINN) is responsible for defining and implementing social/social influencer strategies across FBIN brands. This role will establish and execute a vision for how the organization leverages social media to build brand awareness, purchase intent, brand advocacy and community engagement. Reporting to the Director, Paid Media, this role oversees a team of social media specialists in addition to working cross-functionally with channel, product, innovation and customer service teams to lead social media initiatives across the organization.

RESPONSIBILITIES:

• Build annual social strategies for Moen and House of Rohl that ladder up to the overall media/brand plans, ensuring continuous innovation and evolution for FBIN’s social channels and social content strategy.
• Orchestrate social influencer strategies across FBIN that result in long-term relationship building and brand advocacy with key social influencers and their engaged social communities.
• Lead and develop insight-driven paid social activations for Moen across all paid social platforms: Facebook, LinkedIn, Twitter, Pinterest, Instagram, etc. that deliver against KPIs at each stage of the funnel – awareness, consideration, purchase intent, and loyalty.
• Stay informed with the evolving social media landscape, including algorithmic changes, and be an advocate within the organization for bold, on-brand social engagement programs.
• Research and design strategies for the early adoption of emerging/new social media platforms and tools while also managing/maintaining relationships with our social vendors, Sprinklr, Curlate , IZEA and any other future vendor the social media team takes on.
• Inspire cross-functional teams to advance digital thinking and best practices, improving the way we work to achieve goals and our social media impact; oversee the establishment of a social media learning and development program and provide guidance to organization’s partners to translate their business goals to social media practices.
• Build and enhance partnerships with key external contacts at major social media platforms (Facebook/Instagram, LinkedIn, Twitter, Pinterest, etc.).
• Orchestrate the development of social creative across all owned platforms in partnership with brand team and agency creative partners.
• Drive innovation across all FBIN social channels, remaining up to date on new technology, platforms, macro trends and competitor activities to apply to strategic plans.
• Manage budgets and allocation of funds across social channels while closely monitoring and driving return on investment.
• Manage, recruit, mentor, and participate in the career development of the social team.
• Share best practices globally to increase social knowledge across geographic regions and business units.

QUALIFICATIONS:

• Bachelor’s Degree in Communications, Marketing, Advertising, Public Relations, Media Studies, Business or a related field is required.
• Minimum 8 years’ experience in Digital Marketing with a focus in Social Media.
• Deep working knowledge of social media channels, including management of performance-based paid social advertising campaigns.
• Comprehensive understanding of best practices standards for all social media channels including, but not limited to Facebook, Twitter, Instagram, Pinterest, YouTube, etc.
• Demonstrated experience building strategy around content, voice, user generated content and community to deliver a best-in-class social media experience across all platforms.
• Experience building, executing, and expanding an influencer marketing strategy.
• Solid track record of building, coaching and mentoring social teams.

Additional Information

Company Description:

Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer and more beautiful homes and improving lives. Our driving purpose is that we elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too. When you join Fortune Brands, you become part of a high-performing team who are empowered to think big, learn fast and make bold decisions. We support an inclusive and diverse culture where everyone is encouraged and empowered to be their authentic selves, and where our differences and unique perspectives are a key strength. Explore life at Fortune Brands here

Additional Information:

Fortune Brands believes in fair and equitable pay.