General Manager - Head of Attraction

<p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><strong>What is the Role?</strong></span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">We’re looking for a<strong> </strong>dynamic full-time<strong data-start="610" data-end="637"> General Manager</strong> to serve as <strong data-start="650" data-end="672">Head of Attraction</strong> for our store located in Century City! &nbsp;This is more than a retail leadership role—you will act as the CEO of your business, owning the P&amp;L and driving revenue through innovative programming, local marketing, and an extraordinary in-store experience. You’ll build a high-performing team and foster a loyal community of families who keep coming back for more.</span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><strong>What You’ll Do at CAMP</strong></span></p> <p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><strong>Drive the Business</strong></span></p> <ul> <li style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Take full ownership of your store’s profit &amp; loss (P&amp;L), optimizing revenue while managing labor and operational efficiency.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Set and execute a local strategy that maximizes sales across ticketed experiences, merchandise, and in-store activities.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Develop local programming and events that align with major cultural moments, holidays, and community interests to drive revenue, increase foot traffic and repeat visits.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Implement guerrilla marketing, local partnerships, and community-building initiatives to grow brand awareness and bring new families into CAMP.</span></li> <li style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;">Implement selling strategies to increase conversion and attach rates (getting guests to add more experiences and products to their visit).</span><