VP, Performance and Retail Media Strategy Lead // LVMH

Company Description

About Digitas

Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media, and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke, and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,500 employees across 21 countries and 34 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com.

Job Description

JOB DESCRIPTION: VP, Performance and Retail Media Strategy Lead

We are in search of an incredible business leader at Publicis Media Luxe to serve the role of Performance and Retail Media Strategy Lead within North America.

In this role, you will serve two functions:

1. Act as business lead for a set of Brands with an emphasis on performance strategy. In this role, you will take ownership and direct responsibility for driving integrated media solutions and management on your assigned brands and overall for the team. You will lead and direct strategy development and the writing of media plans – plus you’ll oversee client partnership, plan approvals and implementation, and business performance analysis. 
2. Support our Investment & Productivity Lead as our Performance & Retail Media expert with a focus on our strategic approach to driving performance for each of LVMH’s Brand. In this role, you will partner with the channel teams to ensure we are orchestrating our investment across channels to deliver against defined brand business outcomes.  As such, you will be able to speak fluently to current channel buying tactics while keeping a pulse on the partner landscape for new and innovative opportunities. This role requires a strong analytical mindset, a deep understanding of performance marketing channels, and the ability to influence a team of other leaders (not direct reports).

While the role is grounded in performance strategy, this person must have relevant luxury expertise, a passion for the category, and a strong proven history of client partnership and team management.

Day to day your role includes:

• Define full funnel strategic objectives and strategies to influence consumer behavior and drive business outcomes
• Provide strategic thought leadership on how media fits within a connected marketing world and collaborate with account, technology, strategy, creative and data & analytics teams to ensure that media plans are strategically aligned, client needs are met and Publicis Media Luxe’s quality levels are upheld
• Assume a substantial role on the core client team(s) to identify issues, develop new business opportunities with existing clients, and assist in the development of new client relationships
• Demonstrate practical knowledge of integrated media channel planning with an emphasis on performance marketing strategies across various channels, including paid search, paid social, display, video, retail media and affiliate to drive consumer engagement and business outcomes
• Act as bridge to specialty agencies for brands where Publicis Media Luxe does not have search & social remit
• Define KPIs and establish performance benchmarks to measure the effectiveness of marketing campaigns.
• Stay up to date with industry trends and emerging technologies in performance marketing, retail media, and e-commerce to identify new opportunities and innovative strategies for all brands
• Spearhead retail media initiatives, including partnership with core retailers, agency experts, and technology platforms
• Collaborate with cross-functional teams to ensure alignment and coordination between performance and brand strategies
• Bring innovative solutions and out of the box thinking to partners and the clients
• Be a leader through strength and stability -- functioning as a point of escalation as needed

Qualifications

We’re looking for a VP/Director with outstanding experience that includes:

• ~10 years of Advertising and Marketing industry experience and ~5+ years of staff management and team leadership
• Hands on retail media expertise required
• Luxury experience, iconic brand (ie. Apple, Nike) or relevant category experience preferred (ie. high-end retail, beauty, wine & spirits)
• Deep industry relationships with platforms,