Group Director, Media Strategy

Modifly is a performance-driven marketing agency that partners with enterprise clients to deliver strategic media solutions. Our team of creatives, technologists, and strategists is dedicated to pushing the boundaries of digital marketing to achieve outstanding client results.

The Group Director, Media Strategy at Modifly is a senior leader and practitioner with deep, hands-on expertise across all major digital and traditional paid media channels. This role goes beyond execution: it is about connecting channels into a cohesive, business-driving ecosystem and shaping strategies that deliver measurable results for enterprise clients.

The ideal candidate is a high-EQ leader who thrives in the white space. They are the 'Cruising Duck': calm, confident, and commanding in front of Enterprise-level clients, while relentlessly 'paddling' behind the scenes to ensure execution is flawless. You possess the sophisticated strategic toolkit of a global holding company but prefer the speed, agility, and 'all-hands-on-deck' grit of an entrepreneurial environment. This is a role for a builder, not just a manager.

This leader is responsible for the health and growth of client accounts, developing high-impact strategies, and driving thought leadership both internally and externally. They will manage and mentor a team of Associate Directors and Managers, ensuring flawless execution while elevating the department’s capabilities.

Responsibilities

Leadership & Team Development

• Lead, mentor, and inspire a team of media professionals; build an accountable, high-performing culture.

• Act as a trusted escalation point for strategy, client, or delivery challenges.

• Own staffing and resource planning across assigned accounts, aligning people, workload, and revenue goals.

• Champion cross-department collaboration, ensuring seamless integration between media, creative, analytics, and client service.

• Directly manage and mentor a team of media professionals, leading by example. More than overseeing the work; the Group Director is getting into the files, building the decks where necessary, and ensuring the story is airtight before it hits the client's desk.

• Drive select departmental initiatives that scale Modifly’s media practice and future-proof capabilities, working closely with Chief Strategy Officer.

Strategy & Execution

• Architect omnichannel paid media strategies across search, social, programmatic, retail, video, display, and emerging platforms.

• Stay hands-on in guiding campaign structure, optimizations, and platform best practices to ensure strategies perform.

• Bridge media, data, and creative by partnering with analytics and creative teams to test, measure, and scale what works.

• Translate complex performance data into clear, compelling stories and actionable strategies for senior-level clients.

• Anticipate and adapt to industry shifts (e.g., privacy regulations, new platforms, AI-driven solutions) to keep clients and Modifly ahead.

• Develop thought leadership in performance creative effectiveness and its role in driving ROI.

Client & Business Impact

• Serve as senior strategic advisor for enterprise clients, linking media strategy directly to business outcomes.

• Present strategies, results, and challenges with clarity and executive presence, building trust at the highest levels.

• Take the 'throws' in the room. Serve as the primary voice for strategy in high-stakes Enterprise environments, possessing the poise to navigate complex client dynamics and the technical depth to defend the work on the fly.

• Identify opportunities for scope expansion and incremental growth through audits, new service offerings, and innovation.

• Play a key role in new business pitches and organic growth opportunities.

• Maintain strong partner relationships to unlock client value and agency advantage.

Requirements

• 12+ years in paid media with demonstrated success in omnichannel campaign leadership (enterprise-level experience strongly preferred).

• 5+ years in people management, with a track record of scaling high-performing teams.

• Deep expertise across paid search, paid social, programmatic, video, retail/ecommerce media, and emerging platform