Sr. Partner Marketing Specialist

Job Posted: 11/14/2024

Location: North America

Hi there!

We’re thrilled to share an amazing opportunity at Zapier. Our mission is all about making automation easy and effective for everyone, and we’re excited to have built a vibrant ecosystem of over 7,000 integration partners to help us achieve that. These partnerships are at the heart of what we do, and right now, we’re searching for a creative and enthusiastic Sr. Partner Marketing Specialist who’s eager to drive user growth and foster engagement across our fantastic network of partners.

What’s the Gig?

As our Sr. Partner Marketing Specialist, you'll play a key role in connecting with our partners on a larger scale. You’ll ignite growth through crafting engaging content, launching innovative campaigns, and establishing nurturing pathways that truly resonate with our partner community. You'll be shaping the strategy of Zapier's Partner Program and uncovering exciting, scalable ways to grow our user base together. We’re excited to find someone who shares our passion and vision for partner marketing. If you’re ready to jump in and make a meaningful impact on our partner ecosystem, we can’t wait to hear from you. Let’s make great things happen together!

• Our Commitment to Applicants

• Culture and Values at Zapier

• Zapier Guide to Remote Work

• Zapier Code of Conduct

• Diversity and Inclusivity at Zapier

About You

• You come with over 3 years of relevant marketing experience, including at least a year focused on partner marketing.

• You’re all about scaling success. You’ve successfully executed multi-channel campaigns & launch programs that engage hundreds or thousands of partners.

• You’re a natural collaborator. You’ve built relationships across departments and worked on intricate projects that unite different teams and stakeholders.

• Details matter, and you’ve successfully managed complex campaigns involving various contributors. You leave no stone unturned.

• You’re driven by results and love diving into metrics to understand how programs can be even more effective.

• Your passion shines when it comes to creating “partner joy” – you intuitively understand how to motivate and support our partners.

• You shine in problem-solving; you love diving deep to find the roots of challenges and implement practical solutions.

Things You’ll Do

Partner Communications and Engagement

• Dream up and roll out an engaging partner communication strategy – think newsletters, webinars, and targeted resources that keep our partners informed and excited to engage.

• Create and manage lifecycle flows to guide partners on their journey with Zapier, ensuring they receive the right info at the perfect moment.

Partner Enablement:

• Build and maintain an all-in-one partner portal that equips our partners to shine as they market Zapier to their customers.

• Gather and continuously refresh co-marketing assets, playbooks, and tools that empower our non-managed partners.

Partner Program Enhancement:

• Be a key player in refreshing our partner program, specifically focusing on user growth through our dedicated partners.

• Create exciting initiatives and reward structures for partners to inspire them to maintain integration quality and boost their user adoption of Zapier.

• Run experimental projects that push boundaries and help us identify new opportunities for creating value with our partners and that help us grow our partner channel

Cross-Functional Collaboration:

• Work closely with key stakeholders and teams to share the evolving needs of partners, fostering alignment and collaboration all around.

• Play an active role in developing our roadmap, overseeing campaign launches, and helping prioritize our strategic efforts.

Data and Reporting:

• Dive deep into analyzing campaign performance and partner engagement