We anticipate the application window for this opening will close on - 13 Aug 2025

 

At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.

A Day in the Life

We are looking for a globally minded, results-driven Senior Integrated Marketing Specialist to help define and accelerate growth for HealthCast, a key franchise within Medtronic’s Acute Care & Monitoring Operating Unit.  HealthCast connects a portfolio of emerging remote technologies that are redefining patient monitoring— in the hospital, from hospital to home and at home. The portfolio includes a wearable multi-parameter sensor, a software solution that integrates and displays real-time and trended patient data from multiple devices across the hospital and finally, professional services and clinical consulting aimed at supporting implementation, workflow optimization, and change management for connected care technologies. 

This role blends strategic marketing leadership with operational execution and is ideal for someone eager to contribute to one of our most dynamic business units. Reporting to the Senior Group Manager Integrated Marketing, you will lead integrated marketing efforts from strategy to execution, collaborating with global and regional teams to build the brand, delivering campaigns, and driving growth and adoption among C-suite hospital decision-makers and clinical teams. From crafting customer journeys and content strategies to deploying omnichannel programs and measuring their impact, this role puts you at the forefront of Medtronic’s connected care transformation. 

This position is based in Lafayette, Colorado.  

At Medtronic, we bring bold ideas forward with speed and decisiveness to put patients first in everything we do. In-person exchanges are invaluable to our work. We’re working a minimum of 4 days a week onsite as part of our commitment to fostering a culture of professional growth and cross-functional collaboration as we work together to engineer the extraordinary. 

 

Responsibilities may include the following and other duties may be assigned: 

• Develops and implements business unit’s integrated marketing programs that support reputational and commercial objectives. 

• Leads omni-channel marketing efforts—including paid, owned, earned, and shared strategies—targeting highly specialized B2B audiences, including hospital executives. 

• Partners with global and regional teams to develop customer personas and journey maps to guide value-driven campaign development. 

• Oversees content creation strategy across all touchpoints, ensuring alignment with brand standards, regulatory guidelines, and local market needs. 

• Supports cross-functional go-to-market strategies in collaboration with product, commercial, clinical, and field marketing teams at regional and global level 

• Strategizes on how to reach target customers /audiences based on their motivations, challenges, and triggers - with the goal of connecting with key audiences and generating demand. 

• Leads sponsorship, partnership, and event activation strategies to elevate awareness and thought leadership for emerging technologies. 

• Builds and owns digital/ social media/web engagement strategies, calendar, execution, and reporting in partnership with agencies and internal stakeholders