Sr. Integrated Growth Marketing Manager

Company Description

It started with a simple idea: what if surgery could be less invasive and recovery less painful? Nearly 30 years later, that question still fuels everything we do at Intuitive. As a global leader in robotic-assisted surgery and minimally invasive care, our technologies—like the da Vinci surgical system and Ion—have transformed how care is delivered for millions of patients worldwide.

We’re a team of engineers, clinicians, and innovators united by one purpose: to make surgery smarter, safer, and more human. Every day, our work helps care teams perform with greater precision and patients recover faster, improving outcomes around the world.

The problems we solve demand creativity, rigor, and collaboration. The work is challenging, but deeply meaningful—because every improvement we make has the potential to change a life.

If you’re ready to contribute to something bigger than yourself and help transform the future of healthcare, you’ll find your purpose here.

Job Description

Primary Function of Position
The Sr. Integrated Growth Marketing Manager leads the planning, development, and execution of
impactful, integrated growth marketing strategies and programs that build awareness, enhance
reputation, and drive demand across the Intuitive portfolio. This role is defined by a strong ability
to create audience-centric communications that deliver the right message, in the right place, at
the right time, for both customers and patients. Success in this role requires deep expertise in
program strategy, development, and activation, along with the ability to integrate effectively
across global teams and amplify efforts across key communications channels—including
executive communications, employee communications, brand, digital, events, PR, and sales—to
deliver a seamless customer experience and accelerate growth.

Essential Job Duties

Define global communications objectives, audience
segmentation, strategies, tactics, assets, creative
deliverables, timelines, and ROI frameworks to advance
growth marketing priorities.
 Drive audience-centric integrated growth marketing
initiatives with limited oversight, orchestrating efforts across paid, earned, shared, and
owned channels.
 Act as a subject matter expert in integrated marketing communications, bringing deep
knowledge of audience strategy, multichannel campaign development, performance
measurement, industry trends, and growth opportunities.
 Develop growth marketing plans and content briefs prioritized aligned to priority
audiences, channels, and business objectives to shape editorial and campaign output.
 Lead omnichannel campaign development and execution in close collaboration with
channel and regional teams across digital, email, web, OOH, nurture, events, and more.
 Measure, optimize, and communicate campaign impact and effectiveness, translating
performance into actionable insights and recommendations.
 Partner cross-functionally with brand and creative, product marketing, regional and in-
country marketing, and other stakeholders to define and deliver audience- and channel-
specific content.
 Use data and testing to prioritize, evaluate, and optimize integrated growth marketing
programs for maximum business impact.
 Monitor and analyze program performance through qualitative and quantitative inputs to
drive continuous learning and ongoing optimization.
 Demonstrate a collaborative, one-team mindset and build strong partnerships across
functions and geographies

Qualifications

Required Skills and Experience
 Minimum of 8+ years of experience leading growth marketing initiatives, ideally in the
healthcare industry.
 Demonstrated ability to build trusted, collaborative relationships across teams and with
stakeholders at every level of the organization.
 Strong expertise in developing, refining, and editing narratives that translate into
compelling, audience-centric content.
 Excellent program management skills, with the ability to maintain momentum, ensure
alignment, and deliver work on time

 Deep functional knowledge across all areas of growth
marketing, with a proven track record of driving measurable
business impact through marketing and sales enablement
programs.
 Highly effective in cross-functional settings, with the ability
to align multiple stakeholders and navigate complexity to move initiatives forward.
 Thrives in a highly matrixed environment, demonstrating agility, sound judgment, and the
ability to adjust quickly in response to changing priorities, stak