Sr. Director, Events Strategy & Execution

Overview

 

Global Travel Collection (GTC), part of Internova Travel Group, is the most influential collection of international luxury travel agencies. More than 1,500 GTC advisors are industry leaders in providing premium travel services to leisure travelers, corporate executives and the entertainment industry. GTC’s combined global reach and leverage translate into value, recognition and preferential treatment for its world traveler clients.

Responsibilities

The Senior Director, Events Strategy & Execution is responsible for developing and leading the strategic vision, planning, execution, and performance of Global Travel Collection's event portfolio. This role serves as a senior leader within the Partner Product, Marketing & Events organization and is accountable for ensuring events drive measurable business outcomes including advisor engagement, partner revenue growth, advisor recruitment, brand visibility, and stakeholder satisfaction.

 

The Senior Director will oversee the end-to-end event lifecycle across advisor, partner, leadership, and enterprise initiatives while collaborating closely with teams across GTC and Internova to align priorities, maximize resources, and deliver exceptional experiences that strengthen Global Travel Collection's position as the industry's leading luxury travel advisor organization.

 

This role requires a highly strategic and collaborative leader who can balance long-term vision with flawless execution, build strong cross-functional partnerships, manage significant budgets and vendor relationships, and inspire teams to deliver world-class events that support business growth.

 

Event Strategy & Business Leadership

• Develop and execute a multi-year event strategy aligned with GTC and Internova business objectives.
• Establish event portfolio goals, success metrics, and ROI frameworks tied to revenue growth, advisor engagement, recruitment, retention, and partner satisfaction.
• Continuously evaluate the event portfolio to ensure investments align with organizational priorities and evolving market needs.
• Identify opportunities to expand event offerings, improve attendee experiences, and create new revenue-generating programs.
• Serve as a strategic advisor to executive leadership on event investments, event performance, and future growth opportunities.

Portfolio Management

Provide strategic oversight of GTC's event portfolio, including but not limited to:

• ARRIVE
• Circle events
• In person advisor learning and engagement programs
• Partner events and activations
• Leadership meetings and internal conferences
• Recruitment-focused events
• Industry conferences and trade events
• Executive and VIP experiences
• Ensure each event aligns with broader organizational objectives and delivers measurable value to advisors, partners, and the business.

Revenue Growth & Partner Engagement

• Partner closely with Partner Relations leadership to develop sponsorship, activation, and partnership opportunities that drive incremental revenue.
• Establish revenue goals and performance measurements for event-related partner investments.
• Create scalable sponsorship and activation frameworks that increase partner participation and long-term engagement.
• Collaborate with Marketing and Partner teams to develop innovative opportunities that connect partners with advisors in meaningful ways.
• Evaluate and optimize event profitability and return on investment.

Brand Visibility & Market Positioning

• Ensure all events consistently reflect and elevate the GTC and Internova brands.
• Partner with Marketing, Communications, PR, and executive leadership to maximize event visibility and industry impact.
• Develop strategies that position GTC as the premier destination for luxury travel advisors and supplier partners.
• Identify opportunities to extend event content through digital channels, media partnerships, thought leadership initiatives, and year-round engagement programs.
• Support executive visibility opportunities and key stakeholder engagement initiatives.

Cross-Functional Leadership & Enterprise Collaboration

• Lead collaboration across Marketing, Partner Relations, Advisor Services, Sales, Technology, Finance, Operations, Communications, and Executive Leadership teams.
• Serve as the primary liaison between GTC and Internova event stakeholders to ensure alignment, resource sharing, and enterprise consistency.
• Facilitate planning processes that establish clear ownership, timelines, communication plans, and accountab