Part-time - Ad Buyer

We are seeking a Part-Time Ad Buyer for a client specializing in cannabis retail, focusing on creating a convenient and modern shopping experience. This role demands expertise in omnichannel advertising, with a huge emphasis on Google PPC and Meta ads, in addition to Reddit and TikTok, specifically tailored for the cannabis industry. The ideal candidate should have prior experience running ads in the cannabis field, managing a monthly ad budget of at least $5K, conducting market research, and implementing direct-to-consumer campaigns.

Key Responsibilities:

• Omnichannel Ad Campaign Management: Handle advertising campaigns across various platforms including Meta, Google, Reddit, and TikTok.

• Cannabis Industry Advertising: Leverage experience in running ads specifically in the cannabis industry.

• Market and Competitor Research: Conduct in-depth research to inform advertising strategies.

• Direct-to-Consumer Campaigns: Develop and execute DTC campaigns.

• Product Sales through Ads: Utilize ads effectively to drive product sales.

Qualifications:

• Experience in omnichannel advertising, especially in the cannabis industry.

• Proven track record of managing a significant ad budget.

• Skilled in conducting market and competitor research.

• Strong background in DTC campaigns and selling products through ads.

What Success Looks Like:

• Effective Omnichannel Campaigns: Successfully managing and optimizing ad campaigns across different platforms.

• Targeted Cannabis Industry Ads: Creating impactful ads that resonate within the cannabis market.

• Budget Efficiency: Efficiently managing ad budgets to maximize ROI.

• Informed Advertising Strategies: Using market research to inform and enhance advertising approaches.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets

Join us in a role that offers the opportunity to shape the advertising strategy in a progressive retail environment. If you are an experienced Media Buyer with a passion for creative and effective advertising in the cannabis sector, we invite you to apply.