Director of B2B Go-to-Market Transformation

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity 

Adobe is at the forefront of digital innovation, raising the bar with powerful solutions for the creative and marketing ecosystem like Creative Cloud, Experience Cloud, Firefly, and Express. 

The B2B landscape is changing rapidly as customer expectations rise, and Marketing & Sales teams navigate an explosion of digital tools, data and AI. In response, businesses are transforming their Go-to-Market strategies: how they engage their target accounts and customer personas; how they deliver personalized & self-guided experiences; and how they align Marketing & Sales along the customer lifecycle. They seek guidance from Adobe on these "new ways of working", as a company which has transformed its own GTM and customer experience and offers innovative solutions that empower B2B enterprises to do the same. 

Adobe’s Digital Strategy Group is a dynamic and collaborative team which sets Adobe’s industry strategy and vision, advises our C-level customers how to achieve their transformation goals, and helps them measure the value of their digital experience initiatives. We are seeking a Director of B2B Go-to-Market Transformation to advance Adobe's vision and thought leadership on topics like scaling & automating content creation, adopting buying groups, and modernizing B2B customer experience. This is your chance to define the “state of the art”, prove it with the top B2B brands, and amplify it using Adobe’s platform. You will work closely with customers, Adobe product leaders, marketing and field teams to develop "how-to" guidance on strategies, operating models, and change management. Success will be measured by revenue growth in relevant industries & solutions, and publication of thought leadership and customer success stories. 

What you'll do 

• Provide expert guidance to clients (from C-level to functional leaders) on how to plan and execute large-scale transformation, with a focus on Revenue Marketing. 

• Develop original thought leadership content on how companies transform their Go-To-Market strategy and operating models, drawing from experience, research, and client engagement. 

• Represent Adobe as an inspiring B2B speaker in Adobe, partner, and third-party events and media. 

• Share “voice of customer” insights with Product and other functions and help shape category vision, product roadmap, and marketing strategy. 

• Innovate how Marketing & Field teams use Adobe technology to run our own business. 

What you'll need to succeed 

• 15+ years of experience in Enterprise B2B marketing, in-house and/or with a leading consult