We anticipate the application window for this opening will close on - 15 Nov 2025

 

At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.

A Day in the Life

The Medtronic Digital, Analytics, Insights, Media and Experience (DAIME) group within the Global Communications and Corporate Marketing (GCCM) function is looking for an Insights Strategist to join our integrated team. This role is ideal for someone who thrives at the intersection of research, strategy and culture, someone who can find the signal in the noise, transform it into a strategic narrative, and inspire teams to act on it.

You’ll work across disciplines (paid/earned media, measurement, analytics, creative) to ensure that every campaign is grounded in a clear understanding of the business and brand objectives, audience, and the cultural context in which the audience lives. You will be responsible for translating data into meaningful strategies that unlock audience-driven insights to drive marketing program plans and fuel our storytellers.

You will be responsible for the framing and structuring of deliverables that include competitive analyses, brand positioning, brand strategy, market research and brand planning. The ideal candidate will have experience examining audience and market insights as the basis for marketing and communications strategies. You must possess strong facilitation skills and be a self-starter with a proven track record of leading insights strategy for integrated marketing programs.

At Medtronic, we bring bold ideas forward with speed and decisiveness to put patients first in everything we do. This position is remote to enhance our competitive edge and expand our cross-functional collaboration efforts. This role will require some travel to enhance collaboration and ensure successful completion of projects.

Responsibilities may include the following and other duties may be assigned.

Audience Strategy

• Define and segment audiences using tools like Global Web Index, MRI-Simmons, and proprietary platforms.
• Analyze behavioral, attitudinal, and transactional data to build rich audience profiles rooted in demographic, psychographic and behavioral insights.
• Translate audience insights into frameworks that inform creative and media activation.
• Collaborate with media, measurement/analytics and creative teams to ensure audience strategies are actionable and measurable.
• Lead audience journey development and coordination, include persona outputs and process improvement.

Insights Strategy

• Lead the development of insight-driven strategies that align with Medtronic business and brand goals and objectives in service of brand marketing and direct-to-consumer programs.
• Design and synthesize primary and secondary research to uncover cultural, category, competitive, and audience trends for direct application into communication and corporate marketing plans.
• Translate complex data and qualitative/quantitative research into clear, compelling narratives that drive brand positioning, messaging, and content/creative strategy.
• Develop strategic deliverables such as creative briefs, brand positioning frameworks, and insight reports.
• Partner with marketing and creative teams to ensure insights are embedded throughout the campaign lifecycle.

Collaboration & Innovation

• Be accountable for program conception i.e. turning audience and category insights into actionable strategic direction that serve as the starting point for marketing and communication activations. Present insights and strategies to internal stakeholders and agency partners with clarity and confidence.
• Contribute to innovation initiatives by testing new tools, methodologies, and research approaches.
• Mentor team members and oversee the quality of their strategic deliverables.
• Collaborate with cross-functional team members in a matrixed organization.

MUST HAVE: MINIMUM REQUIREMENTS:

• Bachelors degree with 7+ years of experience in marketing, advertising, or market research including experience deriving insights from research tools for strategic planning and composing marketing strategy for multiple audience segments; or, an advanced degree with 5+ years of experience

NICE TO HAVE:

• Master’s degree
• 5+ years working experience analyzing primary research and brand health data
• Intellectually curious, social-savvy, and data-driven, with strong attention to detail and accuracy
• The ability to not only deploy solutions, but als