Business Systems Analyst - Loyalty

Job Description

The Epsilon Business Systems Analyst (BSA 2) will be an expert for a large Loyalty project. They will serve as the liaison between different business groups, IT/Development teams, and analytics teams.  The BSA will play a key role within the technology organization across many disciplines, including reporting, documentation, quality control, offer configuration, and testing. This position will be working on a dynamic and rapidly expanding loyalty program. The position will require flexibility and the ability to quickly adapt to changing technology and program needs.

Duties & Responsibilities

• Create special promotions by configuring the technical criteria, selecting the audience/test groups, and inputting copy/imagery for customer-facing components that live on the client’s website and within customer emails
• Use Client’s platform of choice to generate reports to monitor performance of offers and the overall health of the Loyalty program
• Serve as a subject matter expert, responding to platform questions and troubleshooting by having a thorough understanding of the program, processes, and data available for reporting
• Perform quality control checks on your own offers/reports as well as offers/reports that others have created
• Run daily, weekly, and quarterly reporting and validation on program data
• Proof some website content
• Work with client’s IT team, providing input and suggestions for efficiencies and enhancements
• Work with Technical Development team to outline high level business needs and test/validate functionality in a test environment (UAT)
• Create offers and test data in UAT to test new offer functionality
• Develop and maintain training and process documentation
• Run external campaign matching
• Deliver marketing data requests and reporting to support personalization

Required Skills

• Excellent attention to detail and organizational skills
• Strong ability to multitask and assess competing deadlines to prioritize work
• Strong technical aptitude with an understanding of business and technical language
• Strong drive, initiative, and sense of personal accountability
• Ability to assess a situation, receive input from stakeholders, and select the best course of action
• Ability to work independently as well as collaboratively on a team
• Possesses good problem-solving skills
• Microsoft Office Suite, specifically Excel

Desired Skills

• Ability to interpret client needs and translate them into appropriate deliverables
• Ability to document information effectively
• Ability to recognize downstream impacts from your work in creating promotions and flag them to the necessary groups
• Excellent written and verbal communication skills
• Strong interpersonal skills, with the ability to develop strong relationships within the organization and clients
• Background in marketing with an understanding of leveraging customer criteria to test offer performance
• Experience working with sensitive customer data preferred
• Ability to work in a dynamic, fast paced environment
• Willingness to be available after hours for UAT and IT releases that impact your area
• High level of patience for systems and the ability to find creative workarounds for technical deficiencies whenever possible

Qualifications

• 5 years of BSA or technical marketing program experience
• Bachelor’s degree or equivalent experience
• Salesforce or Siebel experience strongly preferred
• Experience working with loyalty programs or automotive preferred

Additional Information

About Epsilon

Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. Epsilon accelerates clients’ ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes. The company’s industry-leading technology connects advertisers with consumers to drive performance while respecting and protecting consumer privacy. Epsilon’s people-based identity graph allows brands, agencies and publishers to reach real people, not cookies or devices, across the open web. For more information, visit epsilon.com.

When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+