Senior Journey Marketing Specialist, Platform and Operations(HYBRID)

About Us: Are you ready to drive meaningful growth and innovation in the insurance? We are seeking a  Senior Journey Marketing Specialist, Platform and Operations to drive the strategic solution development within GEICO Mar-tech. This role is ideal for someone who excels in working with data to  design sophisticated marketing solutions and infrastructure. 

Role Overview: As the Senior Journey Marketing Specialist, Platform and Journey Operations, you will be responsible for building audience and measurement capabilities across GEICO’s known consumer Mar-tech stack. You will work closely with the Senior Manager, Platform and Journey Operations to support marketers to execute strategy, test and iterate on multi-channel journeys.  

Responsibilities: 

• Use proficiency in Mar-tech tools used to support the technical architecture and daily operations of GEICOs Journey and Customer Data platforms, focusing on system optimization and advanced journey configurations. 

• Implement and refine complex SQL queries to ensure accurate audiences, segmentation and data integrity for targeting campaigns and delivering personalization. 

• Collaborate with cross-functional teams including Product, Engineering, and Marketing Analytics, to architect end-to-end solutions.

• Translate asks by strategists for consumer centric marketing into clear, actionable requirements for system enhancements and integrations. 

• Proficient at documenting technical architectures, solutions, and innovations to guide future implementations and enable other team members to utilize solutions at scale. 

• Conduct in-depth analyses to troubleshoot and resolve issues

Qualifications:  

The ideal candidate for this role will be proactive and customer obsessed with a keen eye for detail and a passion for technology-driven marketing. You should be comfortable working in a fast-paced environment and possess a strong ability to think critically and solve complex problems. 

Join us in advancing our marketing efforts with precision and innovation.  

• Bachelor’s Degree or relevant years of experience 

• 3-5 years of experience in digital marketing, CRM, or campaign management with a significant focus on data analysis and technical design. 

• Experience working in Journey based marketing tools , Customer Data Platforms, and Data Warehouses (Snowflake preferred). 

• Advanced proficiency in SQL, with extensive knowledge of database management and data modeling. 

• Demonstrated ability to design and document comprehensive technical solutions that align with organizational objectives. 

• Experience in the Insurance, Financial Services, Telecom or other subscription-based businesses strongly preferred. 

• Ability to balance multiple projects and changing requirements, with strong troubleshooting sk