Staff Product Manager, Personalization

About Ancestry:
When you join Ancestry, you join a human-centered company where every person’s story is important. Ancestry®, the global leader in family history, empowers journeys of personal discovery to enrich lives. With our unparalleled collection of more than 40 billion records, over 3 million subscribers and over 23 million people in our growing DNA network, customers can discover their family story and gain a new level of understanding about their lives. Over the past 40 years, we’ve built trusted relationships with millions of people who have chosen us as the platform for discovering, preserving and sharing the most important information about themselves and their families.

We are committed to our location flexible work approach, allowing you to choose to work in the nearest office, from your home, or a hybrid of both (subject to location restrictions and roles that are required to be in the office- see the full list of eligible US locations HERE). We will continue to hire and promote beyond the boundaries of our office locations, to enable broadened possibilities for employee diversity.

Together, we work every day to foster a work environment that's inclusive as well as diverse, and where our people can be themselves. Every idea and perspective is valued so that our products and services reflect the global and diverse clients we serve. 

Ancestry encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants. Passionate about dedicating your work to enriching people’s lives? Join the curious.

Ancestry is looking for a Staff Product Manager to lead the personalization strategy, roadmap, and execution for our growing Family History product line. Reporting to the Director of Product Management, you’ll work closely with a cross-functional team of designers, engineers, data scientists, and marketing experts to deliver innovative product experiences. We’re looking for someone with strong technical expertise and a creative approach to problem-solving, a hypothesis-driven mindset, and the ability to balance visionary ideas with practical execution.

What You Will Do...

• Drive Personalization Strategy: Lead the vision, strategy, and execution for personalized experiences across Ancestry’s platforms, using data-driven insights to create highly relevant and engaging user experiences.

• Collaborate Across Teams: Work closely with cross-functional teams, including data science, engineering, design, and marketing, to deliver personalized features and solutions that meet both customer needs and business goals.

• Define Product Roadmap: Develop and prioritize the product roadmap for personalization initiatives, ensuring alignment with broader company objectives and customer-centric outcomes.

• Leverage Data and Analytics: Utilize data from user behavior, A/B tests, and customer feedback to make informed decisions that improve personalization and user engagement. Partner with data teams to implement effective measurement frameworks.

• Enhance User Journeys: Define and optimize user journeys, applying personalization strategies at key touchpoints across the Ancestry experience, from onboarding to discovery to engagement.

• Innovate and Experiment: Lead efforts to innovate new personalization features, testing and iterating on concepts to enhance the overall user experience. Drive the experimentation process, ensuring personalized features are validated before a broader rollout.

• Advocate for the Customer: Act as the voice of the customer, ensuring personalized experiences are meaningful, relevant, and add value. Champion personalization initiatives that address real user needs while ensuring ethical use of data.

• Measure Success: Establish clear KPIs for personalization efforts, monitor progress, and report on outcomes to stakeholders. Drive continuous improvements based on performance data and feedback loops.

Who you are… 

• You have 5+ years of experience in product management, with a focus on personalization, user experience, or similar areas, ideally in consumer-facing or data-driven products.

• You have a strong understanding of data analytics, A/B testing, and how to leverage user insights to drive product decisions. You are comfortable using data to measure success, identify trends, and iterate quickly

• You have a passion for understanding and solving customer pain points. You are empathetic to the user journey and skilled a