Product Line Manager - Silicon Carbide Junction Field-Effect Transistor

onsemi is seeking and experienced and motivated Product Line Manager to drive strategic initiatives aimed at expanding the market for SiC JFET products targeted to Artificial Intelligence infrastructure and circuit protection in industrial applications. The primary objective of the Product Line Manager is to deliver maximum return on investments in new technologies and new product development to define applications and programs with the highest profitability potential, development of go to market strategies, and identification of product to develop. 

• Gain detailed knowledge of target markets including leading customers, customer needs, programs, trends and roadmaps and develop strong customer relationships.
• Translate customer needs and trends into new products and roadmaps in collaboration with application engineers, while defining the product value proposition. (Own product/platforms definition)
• Analyze new products profitability (Full P&L) and strategic fit, and pitch business case to stakeholders.  Own new products business cases with accountability for revenue, margin and ROI for 5 years from launch.
• Define and own value pricing
• Deliver regular updates on new products revenue and margin forecast
• Provide new product demand Biz management operations to add to forecasting tools
• Price curves setting for new products 
• Conduct periodic reviews of opportunity pipeline 
• Champion internal product development and drive design in/win activities with lead customers
• Secure product launch collateral, webpage, promotional materials, disti inventory stocking, registrations ready through Corporate Marketing
• Support sales training on business unit strategy, focus, marketing trends, technology and product roadmaps
• Maintain healthy project funnel (volume of products in development and in conception phase) to support committed new products growth
• Define and implement go to market strategy with supporting organizations
   

Education and Experience

• Bachelors in Electrical Engineering required, Masters in Electrical Engineering preferred
• 8+ years experience in a technical marketing, product marketing or equivalent role
• 5+ years of experience in power semiconductors

Skills and Abilities 

• Demonstrates proficiency in writing and speaking, able to communicate your vision and roadmap effectively to a wide variety of stakeholders  
• Explains and presents technical risks and opportunities succinctly and clearly to senior management  
• Displays ability to work in teams of high-performance professionals in direct or indirect matrix relationships  
• Exhibits strong interpersonal and communication skills with the ability to interact effectively with others  
• Possesses good negotiation & relationship-building skills  
• Adapts to change – is flexible  
• Delivers assignments on time or early  
• Manages time effectively – plans, prioritizes, and achieves goals  
• Escalates customer issues early and manages customer expectations effectively  
• Anticipates problems, identifies solutions, and addresses issues creatively  
• Maintains a high level of personal accountability  

 

onsemi (Nasdaq: ON) is driving disruptive innovations to help build a better future. With a focus on automotive and industrial end-markets, the company is accelerating change in megatrends such as vehicle electrification and safety, sustainable energy grids, industrial automation, and 5G and cloud infrastructure. With a highly differentiated and innovative product portfolio, onsemi creates intelligent power and sensing technologies that solve the world’s most complex challenges and leads the way in creating a safer, cleaner, and smarter world.

More details about our company benefits can be found here:

https://www.onsemi.com/careers/career-benefits