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Account Manager, Sales
NielsenNew York City, United Statesfull_timeVerifiedPosted 16 Nov 2023
💰 $225,000/yr($66,000/yr – $225,000/yr)
About the role
At Nielsen, we believe that career growth is a partnership. You ultimately own, fuel and set the journey. By joining our team of nearly 14,000 associates, you will become part of a community that will help you to succeed. We champion you because when you succeed, we do too. Embark on a new initiative, explore a fresh approach, and take license to think big, so we can all continuously improve. We enable your best to power our future.
Description of RoleAs an Account Manager-Sales, you will be the primary point person responsible for sales & revenue generating activities for Nielsen products and services to Nielsen’s Local Media clients. This includes Local TV Stations, Broadcast Group Owners, Cable Operators, Broadcast Associations, Rep Firms and Consultants across the US.
Job ResponsibilitiesIn this role you will be focused on driving success for your clients by leveraging the full spectrum of Nielsen solutions. You will collaborate with your Nielsen colleagues to provide clients with an expansive array of software systems and customized data solutions targeted to their marketing, analytical, audience & revenue growth objectives. You will provide insights and value-added support to the client’s business. Your role is aimed at achieving the highest levels of client satisfaction, while delivering on specific revenue goals.
Description of RoleAs an Account Manager-Sales, you will be the primary point person responsible for sales & revenue generating activities for Nielsen products and services to Nielsen’s Local Media clients. This includes Local TV Stations, Broadcast Group Owners, Cable Operators, Broadcast Associations, Rep Firms and Consultants across the US.
Job ResponsibilitiesIn this role you will be focused on driving success for your clients by leveraging the full spectrum of Nielsen solutions. You will collaborate with your Nielsen colleagues to provide clients with an expansive array of software systems and customized data solutions targeted to their marketing, analytical, audience & revenue growth objectives. You will provide insights and value-added support to the client’s business. Your role is aimed at achieving the highest levels of client satisfaction, while delivering on specific revenue goals.
High-Level Responsibilities
- Build trust-based relationships with key contacts at the client, from front-end users to C-suite decision makers; strive to independently build deeper and wider relationships within and across client organization by building a comprehensive understanding of client and marketplace and leveraging prior experience and client service acumen
- Construct client presentations with consistent themes & narratives demonstrating Nielsen’s commitment to achieve their growth objectives.
- Utilize full suite of Nielsen products to help your clients succeed in all aspects of their business including sales, programming, news, promotions, management and research
- Through an intimate knowledge of the Local Media industry & your clients’ specific business objectives, demonstrate how Nielsen’s solutions enhance their market position and drive their revenue growth.
- Negotiate & close multi-year agreements with our Local TV clients. Identify client needs, demonstrate Nielsen’s value to solve, propose, negotiate & close these contracts with C-level client leaders.
- Identify, cultivate, negotiate & close new business opportunities across your client base
- Develop and present compelling sales presentations to drive client interest and accelerate the sales cycle
- Seek out & develop collaborative internal relationships to satisfy client needs and meet/exceed the revenue results for both the client & Nielsen
- Working knowledge of Digital advertising. Ability to articulate and present Nielsen’s digital solutions suite and their benefits to measure & monetize Linear TV Streaming, OTT, Addressable & Advanced Advertising platforms.
- Coordinate with various support teams (software, data science, product leadership, field, etc.) to solve client questions & ensure high-usage of Nielsen products across the client organization
- Collaborate with cross-functional teams including legal, finance, pricing and sales management to develop proposals
- Provide accurate and timely sales forecasting updates to management
- Utilize SalesForce for strong coordination between Account Sales and Account Management teams as well as tracking and forecasting
Qualifications
- 4 year college degree
- Experience in Local Media, television station, rep firm, local cable entity, Nielsen or related company
- Proven track record of sales experience & revenue success
- Demonstrated proficiency utilizing Nielsen data, products and methodology
- Demonstrated ability to cultivate client relationships at all levels within a client organization. Local station researchers & managers, regional managers & C-level client executives.
- Technical proficiency in Google Suite & MS Office suite
- Demonstrated ability to author proposals and make presentations to station managers & broadcast group executives
- Strong negotiating skills
- Strong business communication, writing, analytical, presentation and organization skills.
- Travel: 40%, once travel is returned to normal
- The desire and proven ability to work in a team
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