Sr. Product Line Manager, Collabs & Lifestyle, HOKA Apparel

 At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. 

Job Title: Sr. Product Line Manager, Collabs & Lifestyle, HOKA Apparel

Reports to: Director, Product - HOKA Apparel

Location: Portland, OR (In-Office)

The Role

As the Senior Product Line Manager for Collaborations & Lifestyle Apparel at HOKA, you will lead and build the product line from the ground up, establishing foundational processes, product line architecture, and long-term strategy for a new and growing category. You will identify and cultivate new partnership opportunities, bringing a strong point of view on brand fit, consumer resonance, and market potential. Partnering with the Apparel Product Director, you will create seasonal range plans with a critical eye on style and brand authenticity, as well as revenue growth. You will develop a network of trusted editors within and outside HOKA to inform product direction in terms of style and trend, and create clear, consumer and marketplace-informed briefs to communicate product intent to the Product Team.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact

• Lead and build the Collaborations & Lifestyle Apparel product line from the ground up.
• Identify and cultivate new partnership opportunities.
• Partner with Apparel Product Director in creating seasonal range plans.
• Develop a network of trusted editors within and outside HOKA.
• Create clear, consumer and marketplace-informed briefs to communicate product intent.
• Build and maintain tools to facilitate cross-functional communication.
• Ensure consistent cross-functional communication to maintain a clear and concise brand message.
• Play a part in fostering a culture of creation, openness of communication, critical analysis, and action.
• Lead product review and input sessions with athletes, influencers, and merchandising.
• Work collaboratively with the design, product development, costing, and materials teams.
• Support and play an active role in seasonal go-to-market meetings, trade shows, and sales meetings.

Who You Are

• 8+ years of related experience, including partnership/collab management, product line management, or merchandising.
• Experienced, high-level communication skills needed to work with high-profile athletes and influencers.
• Proven experience managing brand collaborations or partnerships within the apparel, performance, or lifestyle industry.
• Entrepreneurial mindset with a track record of building new business categories, product lines, or programs from zero to launch.
• High passion for creating brand-defining, style-driven apparel.
• Ability to learn on the fly and absorb new processes and approaches.
• Diplomatic sense and approach in working across varied levels of project stakeholders.
• Experience resolving complex problems with limited direction and guidance.
• Experience designing and delivering compelling presentations for small and large audiences.
• Some travel necessary.

What We'll Give You

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get heal