Head Marketing Technology (Biolife)

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Job Description

Head of Marketing Technology (BioLife)

About the role

Takeda’s Data, Digital & Technology (DD&T) organization partners with business and functional leaders to deliver measurable outcomes through technology, data, and digital capabilities. Within Plasma Derived Therapies (PDT), this role is focused on marketing technology in support of BioLife’s donor-facing growth agenda.

This role serves as Head of Marketing Technology for BioLife, owning the strategy, roadmap, and end-to-end delivery of consumer-facing marketing technology capabilities across owned channels and marketing platforms. The role partners closely with the Commercial Plasma Portfolio organization, with a strong day-to-day focus on BioLife Marketing, to align priorities, shape the multiyear roadmap, and deliver measurable business value. You will lead a cross-geo team (US-based roles plus India product-development pods) and steward a USD 10–20M portfolio across personnel and project investment.

How you will contribute (key responsibilities)

• Partner with Commercial Plasma Portfolio leadership and BioLife Marketing to shape priorities, translate business needs into a clear technology roadmap, and ensure aligned execution and transparent progress reporting.
• Establish and run marketing technology portfolio governance across intake, prioritization, dependency management, integrated planning, and benefits tracking.
• Co-design, in partnership with BioLife Marketing and Commercial Plasma Portfolio, a digital marketing technology strategy and multiyear capabilities roadmap across donor engagement, channels, messaging and personalization, and donor experience optimization.
• Lead end-to-end delivery of digital capabilities from discovery through launch (requirements/user stories, acceptance criteria, release readiness) and drive continuous optimization.
• Proactively identify new and emerging technology capabilities that could drive increased efficiency and effectiveness across BioLife’s digital channels; build use cases and evolve the roadmap accordingly.
• Leverage and scale relevant capabilities from other Takeda commercial organizations where they can accelerate value for BioLife.
• Define KPI and measurement frameworks; build a test-and-learn/experimentation cadence and scale proven improvements.
• Sponsor analytics and AI use cases for digital marketing in partnership with Data & AI Enablement, ensuring adoption and measurable value realization.
• Lead the MarTech ecosystem solutions strategy and roadmap (e.g., marketing automation, CDP/identity, activation, tagging/measurement) and partner with enterprise platform owners for integrated releases and adoption.
• Build and develop a high-performing cross-geo team; lead operating cadence (quarterly planning, sprint/release governance), and manage vendors/agencies as needed.
• Ensure privacy, consent, compliance, and risk management are embedded into donor-facing experiences and activation workflows.

Key Skills & Capabilities and Qualifications

Key skills & capabilities

• Retail consumer technology mindset (mobile-first UX, performance, accessibility, conversion optimization).
• Proven digital feature delivery end-to-end (build/QA/release/iterate) using modern product and agile practices.
• Strong measurement and experimentation capability (instrumentation, KPI frameworks, A/B testing, attribution/incrementality concepts).
• Channel strategy + roadmap leadership: prioritization using value/effort/dependencies/risks; clear tradeoff communication.
• MarTech architecture fluency (e.g., marketing automation, CRM, CDP/identity/activation, tagging/analytics, personalization, consent management).
• Cloud and Digital infrastructure literacy to support website performance, API integrations, and personalization at scale.
• Matrix leadership and stakeholder influence across Commercial Plasma Portfolio, BioLife Marketing, peer DD&T teams, and enterprise platforms; comfort operating in complex governance environments.
• People leadership: building high-performing teams, coaching leaders, and driving accountability across geographi