Manager, Owned (Crystal)

Where Conviviality is at work.

Pernod Ricard is a global premium spirits and wine company. We’re the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, The Glenlivet® Gin, and Skrewball™ whiskey, as well as many more superior wines and exquisite champagnes! 

Working at Pernod Ricard is all about igniting conviviality in all that we do. Derived from the French word, convivialité…it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard.   

Guided by our 4 core values: (1) grounded in the real; (2) fiercely authentic; (3) passion for challenge; and (4) connected beyond borders; we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making new friends every day, and realizing our potential as people and as a business! 

The salary range for this role, based in New York, is $107,360.00 to $134,200.00. The range may vary if the role outside of this location.  Base salaries are determined during our interview process, by assessing a candidate’s experience, skills against internal peers and against the scope and responsibilities of the position.

Position Summary:

The Consumer Connections and Experiences (CCE) Team sits within the Marketing organization and is responsible for driving meaningful and seamless experiences that connect our brands with consumers and culture. We integrate touchpoints across paid, earned and owned media and Digital Commerce, supported by data and technology. The Consumer Experience (CX) Manager will support the Owned Channel vertical of CCE, focused on delivering relevant and effective experiences across our brand owned channels including Website/SEO, CRM, Organic Social Media and Consumer Care.

This role will drive best-in-class strategy and execution across our Crystal Business Unit, managing a portfolio of brands including the likes of Absolut, Malibu, Kahlua, and our Gins portfolio. You will be responsible for driving the effective usage and wiring of brand integrated programming while also continuing to advance our CX capabilities and Innovation to meet the ever-advancing Tech world. The role requires driving close collaboration and alignment with Digital leaders in the Global Brand Unit team as well as the Global Consumer Journey team. This role will also work closely with the Consumer Data Strategy/MarTech team, as well as work cross-functionally with the Brand Marketing teams to deliver results tied to consumer engagement, conversion, retention and adherence to global KPIs.

Major Responsibilities / Accountabilities:

The candidate will sit within the Consumer Connections & Experiences Team within Marketing and be responsible for driving digital marketing strategy to achieve a seamless and engaging consumer journey across owned channels, leveraging data and analytics to optimize the consumer experience and drive business impact.

Detailed responsibilities include:

• Ensure optimization of “Crystal Business Unit” tentpole programming to deliver a seamless consumer journey in owned channels.
• Proactively work with brand teams and agency partners to develop programming in owned channels that drives better campaign performance and improve effectiveness and efficiency.
• Collaborate with all cross functional teams including Brand marketing, Trade marketing, and CCE team to ensure a seamless, cohesive experience throughout the journey.
• Oversee 2 critical pillars of owned channel execution – Website/SEO and CRM.
• Responsible for driving best-in-class execution in these channels and managing agency relationships when needed.
• Ensure seamless wiring of a cohesive experience into Organic Social Media working closely with the in-house Community Managers/responsible Brand Team leads, and Customer Care as needed
• Champion overall strategy and best practices across owned channels, delivering ongoing learnings, optimizations to enable best-in-class brand execution.
• Adapt the global consumer journey strategy to the local market context and business objectives, overseeing all aspects of the digital marketing agenda, corporate & cross-brand digital/social efforts, CRM, owned/paid digital media, and platform management.
• Propose, lead and develop mono-/cross-brand digital & social innovative projects to drive portfolio synergies.
• Drive innovation pil