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HE
Go-to-Market @Tengo
HexaFrancefull_timeVerifiedPosted 27 May 2024
About the role
🚀 We are backed by Hexa (eFounders)We partner with talented cofounders to build the future of product-led SaaS.We pioneered the startup studio model in 2011 and have since launched over 30 companies (7 of them have made exits) with $700M in funding and now reaching a valuation of over $5 billion - including Front, Aircall and Spendesk which recently became unicorns.Today, over 2,500 employees across the world work in a startup which started out as a simple mockup right here at eFounders.💬 Who we are. We are passionate builders with one common goal: to build the next generation of SaaS companies. We’re a team of hands-on expert in Product, Design, GTM and more, ready to help founders get their startups off the ground.⭐ Our companies: Roundtable • Elba • Dotfile • Swan • Cycle • Folk • Upflow • Yousign + many other startups and more to come 🚀
🦋 We are TengoWhen organizations make purchases, such as supplies or services, they aim to find the best option in terms of cost and quality. To achieve this, the optimal buying process involves comparing different offers.One effective method to facilitate this is to use a tender, also known as an "Appel d'offres" in French. Here's how it works:The B2B buyer lays out their needs in a specification document ("Cahier des charges").Potential suppliers (or “bidders”) craft an offer that aligns with these specifications and submit a proposal.This process provides buyers with a clear view of available solutions in the market, while giving suppliers a unique opportunity to stand out from their competitors.However, the tendering process often comes with friction. It involves dozens of complex documents written in administrative language, scattered data across the web, and the need for bidders to provide exhaustive proposals…Our goal is to revolutionize the €2.5 trillion European tendering sector and democratize tenders through world-class UX & the power of Generative AI.We are starting by helping suppliers who bid on public tenders, like those from local towns and government ministers. We are building a Google-like search platform specifically for public tenders.Tengo was co-founded by Hugues (CEO) and Yoann (CTO), a team of repeat entrepreneurs in the SaaS B2B space that have been working together for 5 years.They are driven by a common mission: to facilitate collaboration between private companies and the public sector to better serve European citizens. They also have strong affinity for productivity SaaS.👉 More information on tengo.cc
👀 About the roleAt Tengo, we have ambitious sales targets for the next 18 months. We're looking for a GTM expert to help us reach traditional public bidders, primarily SMBs in construction, furniture, and services.Doing GTM at Tengo is like nowhere else. Public data is a huge opportunity both for outbound and inbound strategies. We value a lot more people with creative minds rather than tooling experts.This is a unique opportunity to join Tengo on a challenging mission and make a significant impact on the company. We are just at the beginning of the Tengo adventure 😁You will work closely with our CEO Hugues.To date, our main business challenges are:- Generating qualified leads for the sales team. - Start our outbound machine to generate qualified leads- Iterating and defining the marketing strategy (pricing, ICP segmentation, new geographies for expansion).- Supporting the rest of the business team (improving closing rates and delivering value to our customers).
🦋 We are TengoWhen organizations make purchases, such as supplies or services, they aim to find the best option in terms of cost and quality. To achieve this, the optimal buying process involves comparing different offers.One effective method to facilitate this is to use a tender, also known as an "Appel d'offres" in French. Here's how it works:The B2B buyer lays out their needs in a specification document ("Cahier des charges").Potential suppliers (or “bidders”) craft an offer that aligns with these specifications and submit a proposal.This process provides buyers with a clear view of available solutions in the market, while giving suppliers a unique opportunity to stand out from their competitors.However, the tendering process often comes with friction. It involves dozens of complex documents written in administrative language, scattered data across the web, and the need for bidders to provide exhaustive proposals…Our goal is to revolutionize the €2.5 trillion European tendering sector and democratize tenders through world-class UX & the power of Generative AI.We are starting by helping suppliers who bid on public tenders, like those from local towns and government ministers. We are building a Google-like search platform specifically for public tenders.Tengo was co-founded by Hugues (CEO) and Yoann (CTO), a team of repeat entrepreneurs in the SaaS B2B space that have been working together for 5 years.They are driven by a common mission: to facilitate collaboration between private companies and the public sector to better serve European citizens. They also have strong affinity for productivity SaaS.👉 More information on tengo.cc
👀 About the roleAt Tengo, we have ambitious sales targets for the next 18 months. We're looking for a GTM expert to help us reach traditional public bidders, primarily SMBs in construction, furniture, and services.Doing GTM at Tengo is like nowhere else. Public data is a huge opportunity both for outbound and inbound strategies. We value a lot more people with creative minds rather than tooling experts.This is a unique opportunity to join Tengo on a challenging mission and make a significant impact on the company. We are just at the beginning of the Tengo adventure 😁You will work closely with our CEO Hugues.To date, our main business challenges are:- Generating qualified leads for the sales team. - Start our outbound machine to generate qualified leads- Iterating and defining the marketing strategy (pricing, ICP segmentation, new geographies for expansion).- Supporting the rest of the business team (improving closing rates and delivering value to our customers).
As GTM, you will:
- Shape and discuss new GTM experimentations (inbound marketing, outbound, PLG motion, partnerships), implement them, analyze their impact and scale them if successful.
- Collect market insights (from teammates, users, prospects, third parties) and use them to refine ICP segmentation and pricing plans.
- Analyze and decide on new countries to expand into (mid-term).
- Assist Sales with demo preparation and follow-up, and support Account Managers in improving product adoption, activation, and retention (structuring the CRM, setting up workflows, mail automation, etc.).
- Participate in the daily life of an early stage startup that is focused on one thing: building an ambitious product.
- These missions are expected to evolve over time depending on the development of the company and the appetite of the GTM.
Business Stack
- Here is a list of the tools we are using on the business side. If you d
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