Senior Business Systems Specialist

Surescripts serves the nation through simpler, trusted health intelligence sharing, in order to increase patient safety, lower costs and ensure quality care. We deliver insights at critical points of care for better decisions — from streamlining prior authorizations to delivering comprehensive medication histories to facilitating messages between providers.
 

Job Summary: 

The Senior Business Systems Specialist manages and administers the processes related to the installation, configuration, and support of the organization’s Marketing Cloud, Marketing Intelligence and customer relationship management (CRM) software and other integrated applications (e.g., Demandbase, On24).,) through best practices and other documented procedures. The Senior Business Systems Specialist will engage in user-centered solution design and development (AMPscript, HTML, CSS, JavaScript), and  aspects of system management, including identity management and troubleshooting support tickets. .  

Responsibilities: 

• Develop dynamic content using AMPscript and SQL for personalization and automation. 

• Building and managing dynamic, responsive landing pages, forms, and microsites within Salesforce Marketing Cloud's Cloud Pages.  

• Administer and maintain Salesforce Marketing Cloud, including user roles, permissions, business units, and platform configurations. 

• Collaborate with a consulting partner on the implementation and configuration of Salesforce Marketing Intelligence, including data ingestion, harmonization, and dashboard development. 

• Build and manage custom reports and dashboards to track campaign performance, customer journeys, and KPIs across channels. 

• Configure and optimize Marketing Cloud Studios (Email, Journey Builder, Automation Studio) to support campaign execution and analytics. 

• Collaborate with the Business Systems Analyst to define requirements for enhancements, to ensure all technical requirements are being met and translated into best practice, scalable solutions with a focus on exceptional user experience 

• Manage Marketing Cloud/Marketing Intelligence data to improve data quality, implementing rules and automation as needed. 

• Manage user support tickets to troubleshoot and resolve tickets received via the ServiceNow platform.  

• Create and update existing technical design documentation, deployment plans, and user stories for identified issues and enhancement requests. 

Qualifications 

Basic Requirements: 

• Bachelor’s degree in computer science, information sciences or related field, or equivalent experience. 

• 5+ years of hands-on experience with Salesforce Marketing Cloud, Marketing Cloud Engagement and experience with Marketing Intelligence and platform administration, including 3+ years of Salesforce experience. 

• Experience with Salesforce Data Cloud, Sales Cloud, and Marketing Cloud Connect is required. 

• Strong understanding of reporting and analytics within SFMC, including cloud pages, custom dashboards and performance tracking.   

• Experience with data integration, segmentation, and SQL for query automation.  

• Proficiency in AMPscript, SQL, CSS and scripting for dynamic content and automation.  

• Extensive experience in supporting standard software