Prestige Sales Manager, Broward
Pernod RicardAbout the role
Where Conviviality is at work.
Pernod Ricard is a global premium spirits and wine company. We’re the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, The Glenlivet® Gin, and Skrewball™ whiskey, as well as many more superior wines and exquisite champagnes!
Working at Pernod Ricard is all about igniting conviviality in all that we do. Derived from the French word, convivialité…it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard.
Guided by our 4 core values: (1) grounded in the real; (2) fiercely authentic; (3) passion for challenge; and (4) connected beyond borders; we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making new friends every day, and realizing our potential as people and as a business!
The salary range for this role, based in Miami, is $101,920.00 to $127,400.00. The range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate’s experience, skills against internal peers and against the scope and responsibilities of the position.
Position Summary
At Pernod Ricard USA, we have accelerated and transformed our organization around experiences of conviviality, placing the consumer at the heart of our business model. The Prestige Sales Manager plays a critical role in our mission to preimmunize our portfolio as a strategic lever to beat the market, ensuring our customers have the right PR USA Spirits, Wine, and Champagne brands to match every moment of conviviality and ‘trade-up’ occasions.
The Prestige Sales Manager will invest in a disciplined sales process and dedicated approach to fostering strategic relationships with high-profile outlets to secure key L3F positioning for the PR portfolio. A heavy concentration to be maintained on the Prestige brand range to drive Top-of-Mind awareness, validation of brand choice and trigger off-prem purchases within a designated market and area of responsibility. Serving as the key point of contact in high-visibility accounts, this role leads customer-facing consultative selling, trade engagement and education initiatives, and bespoke consumer activations for the Pernod Ricard portfolio with keen attentiveness on Aspirational Prestige SKU’s.
The successful candidate collaborates closely with local market leadership, supporting local market-level Prestige brand planning, forecasting and execution, as well as tracking key strategic account performance, with data-driven rigor. This position is an innovator, continuously identifying and acting on novel opportunities in market for portfolio growth and increased brand visibility.
This position reports directly to the Senior Manager, Customer Development with a dotted-line to the VP of Prestige Commercial and Marketing.
Key Responsibilities
- Drive total portfolio penetration and velocity, with heavy concentration on Prestige range, year-round by acting as a consultative advisor to high-profile on-premise accounts:
- Call on assigned accounts with regular frequency and act as their main PR USA point of contact.
- Lead customer meetings as a consultative partner through understanding their business processes, plans, needs and how the full PR portfolio can play in their outlet.
- Delivering first-class sales execution across PR portfolio with heavy focus on Masstige and Aspirational Prestige range.
- Drive tailored activation efforts based on Aspirational Prestige insights
- Execute monthly and quarterly Prestige programs per guidance from market’s Sales Leadership; activate brand-specific programs based on key priority periods with trade & consumers, incl. samplings.
- Forecast targets by core brand and account required to achieve volume objectives (updated quarterly).
- Forecast volume projections with local leadership team.
- Drive menus / features year-round with channel-specific trade & consumer programming.
- Achieve value growth targets and quarterly point-of-distribution(POD) objectives.
- Orchestrate sell-through activities (made-to-measure service rituals, bespoke POS, in-depth product trainings & immersive brand experiences) designed to engage consumers while simultaneously serving as valuable soluti
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