VP, Direct to Consumer (D2C) Lending Analytics

Role Summary/Purpose:

The VP, Direct to Consumer (D2C) Lending Analytics  is an hands on leader who will provides strategic insights and thought leadership to influence decision making and drive profitable growth for Synchrony-branded lending products.  This role partners closely with the cross-functional leadership team to deliver actionable recommendations around channel strategy, customer journey, value prop, segmentation and targeting, forecasting, portfolio diagnostics, and campaign design and measurement.  The successful candidate will develop a decision management and optimization framework to drive customer engagement, portfolio performance, and profitability while working closely with the GM to promote sustainable growth. 

Essential Responsibilities:

• Collaborate with cross-functional leadership team to combine product, channel, and credit strategies into a unified roadmap to deliver a unique customer experience, grow receivables, and increase profitability 

• Conduct analyses of product and channel performance to derive insights that influence critical decision-making and drive profitable outcomes 

• Partner with GM, Marketing, Credit, and Finance to develop integrated solutions leveraging personalization, segmentation, and targeting 

• Provide strategic thought leadership and influence SYF business leaders by identifying actionable profit-based opportunities through customer analysis and data driven insights 

• Own full cycle of analyses including ideation, data mining, identification of insights, and development and delivery of business recommendations to stakeholders 

• Act as a trusted advisor to solve complex business problems and provide actionable recommendations based upon data driven insights 

• Establish a test and learn culture, providing guidance and leadership for the design, analysis, and measurement of initiatives, projects, and campaigns 

• Implement and automate data visualization tools to measure and diagnose portfolio performance, allowing stakeholders to interact with KPIs to enable better forecasting and management of the portfolio 

• Develop business case presentations and action plans including targeting recommendations, test design, channel optimization, product and cross-sell opportunities and cost/benefit analysis 

• Lead and prioritize workload of team of on- and offshore analysts to ensure high quality execution and delivery of business insights to drive profitable growth 

• Measure in wallet and category spend to determine financial impact on rewards and loyalty costs and targeting strategies to drive cardholder engagement 

• Own the analytics agenda and provide Innovative leadership to evolve the analytics strategy based upon the state of the business and potential opportunities

• Ongoing assessment and measurement of product, channel and targeting strategies 

• Perform other duties and/or special projects as assigned 

Qualifications/Requirements:

• Bachelor’s degree or, in lieu of a degree, GED/high school diploma and 11+ years of work experience in financial services, credit card and/or payments industry analytics 

• 7+ years of progressive work experience to include: 

  • 4+ years of experience within financial services, credit card payments, digital, retail or consulting analytics  

  • 3+ years using statistical analysis tools 

  • 2+ years leading large-scale analytics projects 

  • 2+ years of working with internal client stakeholders

• Perform other duties and/or special projects as assigned.

Desired Characteristics:

• Bachelor's degree in Mathematics, Statistics, Finance, or Quantitative Analysis 

• Advanced degree or MBA preferred 

• Experience with general purpose or bankcard credit products 

• Digital analytics experience 

• Ability to articulate a clear vision, develop executable strategies, and deliver results 

• Ability to influence senior corporate decision makers 

• 5+ years of project management skills and experience 

• Demonstrated ability to manage remotely located teams in India and the US 

• Stro