Senior Director, Creative

Requisition ID:  20634 

Remote Work Available: No 

Job Title: Senior Director, Creative

Business Unit: Marketing

Location: Tampa, FL (Preferred) / AZ, PA, TX (secondary) 

Reports To: Executive Director, Digital Marketing

Position Summary:

The Senior Director, Creative will be an integral part of the Trulieve Marketing department, reporting to the Executive Director, Digital Marketing. This role is responsible for leading and transforming the creative organization while elevating the visual quality, consistency, and effectiveness of all customer-facing creative across Trulieve's portfolio of brands, channels, and markets.

As the company's senior-most creative leader, this individual will establish enterprise creative standards across design, omnichannel campaign development, retail environments, and digital experiences while leveraging AI-driven creative technologies to enable personalization at scale, accelerate speed-to-market, and modernize how creative is produced, delivered, and optimized across the business. The ideal candidate is a design-first creative executive who thrives at the intersection of creativity, technology, and innovation.

Key Responsibilities:

• Lead the creative vision, design standards, and visual execution across all customer-facing channels, ensuring a cohesive, differentiated, and elevated brand experience across Trulieve and our portfolio of brands.
• Develop a retail-first, design-led creative planning framework that drives annual campaign development across all markets, ensuring every initiative is rooted in consumer insight, business objectives, and a consistent brand experience from concept through execution.
• Establish enterprise-wide creative standards governing visual identity, typography, color systems, photography, video, motion graphics, packaging, retail design, UX/UI, digital experiences, and content creation across all channels.
• Drive creative accountability across internal teams, agencies, and production partners by implementing rigorous review processes, quality controls, and approval workflows that ensure all creative work adheres to established brand guidelines and visual standards.
• Direct creative development and art direction for major campaigns, product launches, retail initiatives, enterprise programs, and strategic marketing efforts while maintaining exceptional levels of craftsmanship and execution.
• Build scalable campaign toolkits, creative systems, design frameworks, and governance models that improve quality, efficiency, collaboration, and speed-to-market while maintaining brand consistency across every customer touchpoint in-market.
• Provide consistent, high-quality visual feedback and mentorship to designers, art director(s), photographers, videographers, content creators, and creative managers, elevating both creative quality and individual craftsmanship across the organization.
• Partner closely with Retail, Brand Marketing, Customer Experience (CX), Compliance, and Executive Leadership to align creative strategy with business priorities, delivering compelling campaigns, elevated customer experiences, and design-led solutions that drive measurable business outcomes and product performance.
• Oversee creative production across photography, video, packaging, retail environments, digital experiences (websites, mobile app, CRM, rewards, loyalty, etc.) and emerging AI-assisted creative mar-tech, ensuring all deliverables meet enterprise stan