Marketing Generalist

Marketing Generalist for Business Development & Partnerships

Annual Compensation Range: $70,000 – $80,000, Full-time, Benefit eligible
Location: Hybrid – Greenville, SC Corporate Office
Travel: May travel occasionally based on business needs

*Please note: Writing samples may be requested as part of the interview process.

The Opportunity

Ob Hospitalist Group is seeking a Marketing Generalist, Business Development and Partnerships. This position plays a key role in developing and executing marketing materials, campaigns, and programs that strengthen hospital partner relationships, support growth initiatives, and ensure brand consistency across partner-facing touchpoints.
Working closely with business development, operations, and marketing teams, this role provides hands-on marketing support across content development, digital campaigns, webinars, events, and ongoing partner communications. Strong professional writing skills are required to develop clear, compelling partner-facing content and communications that support business development and hospital partnerships.

What You’ll Do

Business Development & Hospital Partner Support

• Support marketing initiatives focused on business development and hospital partner engagement

• Collaborate with business development and hospital-facing teams to translate needs into effective marketing support

• Develop and maintain marketing materials for outreach, presentations, and partner communications

• Ensure all partner-facing messaging aligns with OBHG’s brand, positioning, and strategic objectives

Content Development & Management

• Write, edit, proofread, and repurpose high-quality partner-facing content, including:
  • Case studies and partner success stories
  • Website pages and updates
  • Brochures, one-pagers, and sales collateral
  • Partner-facing and outreach emails and presentations
• Conduct interviews with hospital partners and internal stakeholders to capture authentic insights and stories
• Coordinate with external writers, designers, videographers, and other marketing vendors as needed
• Ensure content accuracy, consistency, and quality across all materials

Digital Marketing & Website Support

• Develop and execute email and digital marketing campaigns supporting business development and hospital partners

• Create, update, and manage website content to ensure relevance and accuracy

• Support measurement and reporting on digital campaign performance and engagement

Events, Video & Marketing Operations Support

• Assist with in-person events, tradeshows, and conferences tied to partnership and growth initiatives

• Support basic video content development using video editing platforms

• Provide general marketing support, including reporting, analytics, database support, and maintenance of marketing materials

• Stay informed on healthcare marketing trends and recommend improvements based on partner feedback and market conditions

What We’re Looking For

• 3–5 years of experience in a marketing role, preferably supporting business development, partnerships, or client-facing teams

• Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field

• Strong professional writing and editing skills with the ability to tailor messaging for partner audiences

• Experience supporting digital marketing campaigns and website content

• Excellent organizational, project management, and time management skills

• Ability to manage multiple priorities in a fast-paced environment with strong attention to detail

• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)

Would be Good to Have

• Experience in healthcare or a healthcare-adjacent industry

• Familiarity with CRM and marketing automation platforms

• Experience with Content Management Systems (e.g., WordPress)

• Experience supporting events or tradeshows

• Strong independent project management skills and comfort learning new tools

Why Join OBHG?

Join the forefront of women's healthcare with OB Hospitalist Group (OBHG), the nation’s largest and only dedicated provider of customized obstetric hospitalist pr