Marketing Manager, eCommerce (Contract)

Who We Are

We’re a cast of characters working to shine a spotlight on anime. Crunchyroll is an international business focused on creating both online and offline experiences for fans through content (licensed, co-produced, originals, distribution), merchandise, events, gaming, news, and more. Visit our About Us pages for more information about our collection of brands.

About the Team

The Integrated Marketing team focuses on eCommerce, Lifecycle, and cross functional 360 marketing strategy and campaigns. The team works to accelerate fan growth, drives revenue, and is key to the expansion of the Crunchyroll brand. We build internal and external relationships, and have the ability to create and implement end-to-end, long-term marketing strategy, significantly impacting global growth.

In servicing our eCommerce business, we support the team in developing strategic marketing plans to drive significant growth to the business. We develop innovative campaigns to improve sales in a cost-effective way. This team is highly collaborative, working closely with multiple stakeholders to ensure success in competitive and fast-growing markets.The Crunchyroll Store is dedicated to super serving anime fans by offering the best selection of merchandise, seamless UX, and outstanding customer service.

The Marketing Manager, eCommerce will support multi-channel marketing strategy and manage individual campaigns for the Crunchyroll Direct to Consumer Store. This role will be responsible for organizing and completing marketing plans that support revenue goals and provide direction on marketing messaging, advise promotional creative, and work cross functionally to implement across multiple channels.

About You:

• 3-5 years of experience Marketing in eCommerce and/or direct to consumer business.
• Strong collaborator with the ability to prioritize and drive multiple marketing deliverables to execution in a fast-paced environment. Works effectively across cross-functional teams.
• Excellent writing / communication skills; experience working in close collaboration with creative teams.
• Shows interest in the broader marketplace and competition. Aware of changing trends and customer behaviors that impact the way we market.
• Demonstrable critical thinking and analytical skills with a strong attention to detail.
• Excited by a fast-paced environment and passionate about collectibles, apparel, and/or the anime space.
• Bachelor’s degree required, with a focus in Marketing, Business, or Communications.

A day in the life of our Marketing Manager, eCommerce:

• Ideate and build multi-channel campaigns for regular cadence of eCommerce promotions, including managing the campaign calendar, finding opportunities to raise awareness and generate revenue for the Crunchyroll Store, copy review, and input on products to feature in marketing.
• Lead asset creation and collaboration to execute on marketing plans across various teams, including website, events, social, email, paid media, PR, and more.
• Set and then manage marketing plan timelines for campaign promotions -- identify deadlines, reviews, and key dates.
• Monitor marketing performance, report back on KPIs, and use data to inform and provide recommendations to improve ongoing campaigns as well as new marketing plans.
• Coordinate with eCommerce Marketing lead to ensure consistency in marketing strategy across eCommerce initiatives as well as see opportunities for collaboration with other lines of business.
• Partner with the Lifecycle team to identify ongoing A/B testing opportunities designed to grow/scale the effectiveness of our Lifecycle/CRM program

Questions about Crunchyroll's hiring process? Please check out our FAQ

Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email accounts. If you have any questions of the authenticity of a Crunchyroll job offer, please contact recruiting@crunchyroll.com before giving away any information.

Questions about Crunchyroll's hiring process? Please check out our FAQ

Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email accounts. If you have any questions of the authenticity of a Crunchyroll job offer, please contact recruiting@crunchyroll.com before giving away any i