Sr. Specialist, CommOps

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

We’re seeking a strategic, data-driven Sr. Specialist in Communications Operations with 3–5 years of experience in customer messaging, campaign analytics, and technology enablement. This role will support key initiatives across omnichannel messaging, reporting, and performance optimization, helping evolve our communications ecosystem through actionable insights and innovative execution. You’ll play a critical role in expanding channels (Email, SMS, Push), and leveraging GenAI/ML to deliver personalized, timely, and relevant customer experiences.

Job Description

Core Responsibilities

Customer Messaging Strategy & Execution 

• Support the launch and enhancement of Email, SMS and Push notification campaigns, including backend enablement, opt-in strategy, and migration planning. 
• Collaborate with cross-functional teams to align messaging across outbound (email, SMS, push) and inbound (app, web, IVR) channels. 
• Assist in designing and documenting messaging frameworks: 
•  Message tiering and sequencing 
•  Urgency prioritization (instant vs. non-urgent) 
•  Ideal channel selection 
•  Optimal timing and frequency capping 
•  Suppression logic and customer preferences 

Technology Integration & Enablement 

• Partner with platform teams to support the migration of marketing and service Email and SMS campaigns to Adobe V8. 
• Help coordinate efforts across teams using disparate asset management systems (AEM, OneDrive, Smartsheet) to ensure consistent messaging and asset usage. 

 
Campaign Reporting & Analytics 

• Develop and maintain dashboards and reports to track performance of SMS, email, push, and other outbound campaigns. 
• Analyze campaign metrics (open rates, click-through rates, opt-outs, conversions) to identify trends and optimization opportunities. 
• Define KPIs and success metrics in partnership with analytics and marketing teams. 
• Present insights and recommendations to stakeholders to inform messaging strategy and creative direction.Support A/B testing and experimentation frameworks to improve campaign effectiveness. 

GenAI/ML Communications Support 

• Assist in the development of a strategic roadmap to deploy GenAI/ML for omnichannel asset performance insights. 
• Translate technical insights into actionable communications that support creative optimization and personalized customer engagement. 
• Support pilot programs and stakeholder education around GenAI/ML capabilities. 

Qualifications 

• 3–5 years of experience