Online Customer Journey Specialist

<p></p><p></p><p>You’ll be responsible for ensuring our customers find the perfect fit and style while enjoying a seamless, personalized journey from discovery to checkout and beyond. Working within the webshop team of a leading lingerie brand, you’ll map, analyze, and optimize every step of the customer journey, from first click to loyal repeat purchase in all our markets.</p><p><br/><b>Key Responsibilities</b></p><p>· Grow webshop revenue and conversion rate with a customer centric perspective</p><p>· Identify growth opportunities based on customer feedback, market trends and sales data and monitoring key commercial metrics</p><p>· Map and continuously improve the online customer journey across all digital touchpoints.</p><p>· Analyze customer behaviour and segment audiences to deliver personalized experiences by using CRM tools (e.g. Bloomreach) to support targeted communication</p><p>· Conduct A/B testing and leverage tools like Google Analytics and Hotjar to identify optimization opportunities.</p><p>· Collaborate with UX/UI, marketing, and product teams to enhance navigation, search, and mobile usability to enhance the shopping experience</p><p>· Affinity with SEO and content optimization</p><p>· Communicate insights and recommendations clearly to stakeholders at all levels</p><p>· Stay up to date with e-commerce trends, tools, and best practices.</p><p><br/><b>What we are looking for</b></p><p><br/>· 4+ years of e-commerce experience in a similar role</p><p>· Technical proficiency with e-commerce and analytics platforms</p><p>· Proven track record of driving results through data informed decisions</p><p>· Proven experience mapping and optimizing digital customer journeys.</p><p>· Deep customer empathy, you are customer-focused in all your optimizations</p><p>· <b>Customer Journey Mapping:</b> Skilled in identifying digital touchpoints and tailoring experiences through i.e. segmentation.</p><p>· <b>Data Analysis &amp; Insights: </b>Proficient in behavioural analytics and performance tracking. Familiarity with tools like Google Analytics, Hotjar.</p><p>· Proficiency in A/B or multi-variant testing and using analytical tools to guide improvements</p><p>· <b>UX Awareness:</b> Understanding of seamless navigation, search optimization, and mobile-first design. Background in UX optimization across navigation, search, and mobile.</p><p>· <b>Tech Savvy:</b> Comfortable with platforms like Bloomreach, Salesforce Commerce cloud, and analytics tools.</p><p>· <b>Collaboration &amp; Communication:</b> Able to work cross-functionally and communicate clearly with diverse teams in a cross-functional and fast-paced environment, and managing digital projects.</p><p>· Problem-solving and continuous improvement mindset.</p><p></p><p><b>Benefits</b></p><ul><li><p><b>25 Days of Annual Leave</b>: As a full-time employee, you will receive 25 days of paid holiday each year, with the flexibility to buy or sell up to 4 additional days to meet personal needs.</p></li><li><p><b>Hybrid Work Model</b>: We offer a flexible hybrid work environment, enabling you to seamlessly balance office and remote work to enhance productivity and work-life balance.</p></li><li><p><b>Work From Abroad</b>: Take advantage of the opportunity to work remotely from abroad for up to 2 weeks annually.</p></li><li><p><b>International Work Environment</b>: Join a dynamic, global team that fosters collaboration and cultural diversity, providing you with a rich and inclusive professional experience.</p></li><li><p><b>Partial Travel Allowance</b>: Benefit from a partial travel allowance to support your commuting costs, ensuring your journey to and from work is more affordable.</p></li><li><p><b>Hunkemöller</b><b><span> </span>Academy</b>: Gain access to our Hunkemöller Academy, offering a wide range of professional development programs to support your career growth and skill enhancement.</p></li><li><p><b>Employee Discounts</b>: Enjoy a 25% discount on all company products, allowing you to access our offerings at a reduced price.</p></li></ul><p><br/>For this role we are not looking to collaborate with recruitment agencies!</p><p></p><p></p><p></p>As an experienced Customer Journey Specialist, you will own and optimize the digital experience for our brand and you’ll be at the heart of our digital transformation by crafting engaging, data-driven journeys that delight our customers and drive conversion.<p></p><p></p>