Sales Attorney for Criminal Defense Firm

Sales/Intake Attorney – Criminal Defense | Michael & Associates, California

Michael & Associates is transforming criminal defense in California. Leveraging our proven success in Texas, we are introducing our well-established approach—centered on innovation, efficiency, and exceptional client care—to the West Coast. Our vision is bold and focused: within the next three years, we strive to become the largest and most effective criminal defense firm in the nation, fostering an environment where attorneys can excel both personally and professionally, while ensuring every client receives outstanding, high-quality legal representation.

Who We Are

We differentiate ourselves from typical defense firms by combining exceptional legal expertise with the operational efficiency characteristic of leading technology companies. Our strategy utilizes cutting-edge digital marketing, optimized workflows, and data-driven techniques to deliver a customized and superior experience for our clients.

This progressive approach has established us as one of the leading defense firms in Texas, and we are now expanding our vision to California to reshape the criminal defense arena.

About the Role

In the role of Sales/Intake Attorney, you will be the initial point of contact for individuals seeking legal representation. You will interact directly with clients confronting serious criminal charges, thoroughly evaluate their circumstances, and clearly communicate how Michael & Associates can safeguard their rights and future.

This role does not involve cold calling—every lead is pre-qualified and actively looking for legal assistance. Your primary duties will include establishing trust, conveying the firm’s value, and guiding prospective clients through the process of securing our legal services.

Key Responsibilities

Engage and Convert

• Conduct daily consultations with approximately 20 qualified leads.
• Build rapport quickly, identify client needs, and secure signed retainers.

Educate and Advise

• Develop a deep understanding of California criminal law and our firm’s proven defense strategies.
• Confidently answer client questions and explain our approach in a clear, reassuring way.

Empathize and Reassure

• Support clients who may be anxious, uncertain, or overwhelmed.
• Demonstrate professionalism, patience, and empathy to build trust and confidence.

Represent the Brand

• Uphold Michael & Associates’ commitment to excellence, advocacy, and white-glove service in every interaction.
• Set the tone for an exceptional client experience from the very first call.

Why You’ll Love This Role

1. Be Part of a Fast-Growing Firm
You’ll be joining our California launch team — the ground floor of a national expansion. Help build something new and be part of a firm that’s scaling fast.

2. Career Growth and Advancement
Criminal defense rarely offers real growth paths. We’re changing that by building a firm where talented attorneys can advance, lead teams, and develop their careers long-term.

3. Forward-Thinking Culture
We embrace technology, automation, and continuous improvement — freeing our attorneys to focus on clients, not busywork.

4. Team Collaboration
No lone wolves here. Every client benefits from the expertise of the entire firm. You’ll work alongside highly skilled attorneys who share your passion for excellence.

5. Make a Real Difference
Every day, you’ll help people through one of the most stressful times in their lives — providing hope, clarity, and first-rate representation. Our reviews speak for themselves: we fight hard and care deeply.

Requirements

• You Enjoy Doing Consults and Have Experience Selling to New Clients
  You will spend a significant amount of time on the phone daily, connecting with potential clients seeking assistance. If you don't truly enjoy interacting with people, hearing their stories, and directing them to the most suitable legal solutions, this role may not be the best match for you. However, if you find fulfillment in having meaningful conversations and helping clients move forward toward achieving peace of mind, you will thrive in this position.
• Strong Phone Sales Skills
  It’s not just about talking — it’s about connecting. You should be friendly, empathetic, and professional, but also confident, knowledgeable about the law, and capable of handling a