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Marketing Analytics & Digital Performance Manager
Sequel Med TechUnited States - Remote, United StatesRemotefull_timeVerifiedPosted 2 Jun 2025
About the role
About Sequel
Sequel Med Tech is an early-stage company developing the next generation of precision drug delivery devices.
Job Overview
Sequel Med Tech is seeking a strategic and data-driven Marketing Analytics & Digital Performance Manager to join our marketing team. This role will be instrumental in setting marketing performance measurement strategy as well as measuring and optimizing the performance of our digital campaigns and broader marketing efforts across the funnel. This role will own our marketing dashboards, reporting systems, and work closely with cross-functional teams to deliver insights that drive better decisions and stronger ROI.
The ideal candidate has a strong background in marketing analytics and digital marketing performance. This person is a clear and concise communicator that can turn data into story-based recommendations. Must have a solid understanding of data analysis tools (e.g. Google, Tableau, Salesforce, etc.) and be proactive, collaborative, and comfortable operating in a fast-paced startup environment. Experience within the diabetes or health-tech space is a bonus.
Job Responsibilities and Essential Duties
KPI Definition & Reporting Strategy
Sequel Med Tech is an early-stage company developing the next generation of precision drug delivery devices.
Job Overview
Sequel Med Tech is seeking a strategic and data-driven Marketing Analytics & Digital Performance Manager to join our marketing team. This role will be instrumental in setting marketing performance measurement strategy as well as measuring and optimizing the performance of our digital campaigns and broader marketing efforts across the funnel. This role will own our marketing dashboards, reporting systems, and work closely with cross-functional teams to deliver insights that drive better decisions and stronger ROI.
The ideal candidate has a strong background in marketing analytics and digital marketing performance. This person is a clear and concise communicator that can turn data into story-based recommendations. Must have a solid understanding of data analysis tools (e.g. Google, Tableau, Salesforce, etc.) and be proactive, collaborative, and comfortable operating in a fast-paced startup environment. Experience within the diabetes or health-tech space is a bonus.
Job Responsibilities and Essential Duties
KPI Definition & Reporting Strategy
- Define and evolve marketing KPIs: Partner with marketing leadership and agency partners to identify key performance indicators across the customer journey from awareness to retention.
- Develop reporting requirements: Translate business goals into clear analytics requirements and collaborate with IT, sales, and marketing agencies to ensure data capture and reporting alignment.
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