Senior Manager, Paid Media

How You’ll Contribute

The Advancement division identifies, cultivates, solicits, and stewards individuals, as well as foundation, government, and corporate partners who invest in the Society to drive impact through science, technology, education, exploration, and storytelling. The team collaborates across the Society to build transformative and impact-driven strategic partnerships. The team also produces global events that deepen connections and leverage the Society’s power to convene, and directs robust annual, major, and planned giving programs empowering the Society with a broad base of public support.

The Annual Giving and Membership (AGM) team manages a high impact fundraising and stewardship program through integrated and data-driven marketing and communications campaigns across multiple channels. Reporting to the Director, Digital Fundraising, the Senior Manager, Paid Media will be a strong communicator who is creative in their approach to solving problems, able to collaborate with internal and external stakeholders, and understand the key elements of successful advertising campaigns. The Senior Manager is responsible for assisting with paid media strategy, creating multi-channel campaigns by collaborating with colleagues, and serving as a key implementing manager to meet growing revenue goals through digital ads, and other digital channels to acquire, retain, steward, and reactivate donors at both the membership level and mid-level.

Your Impact

Responsibilities Include: 
 

Paid Media Management and Strategy Assistance (65%)

• Create, implement, optimize, and test online advertising campaigns of all types (CPA, PPC, SEM, social media, programmatic, streaming video and audio, etc.) to reach fundraising and other goals such as lead generation, upgrades, sustainer acquisition/conversion, and reactivation. 

• Help develop paid media strategy, serving as a subject matter expert to colleagues and providing sound counsel on how to best approach and optimize multi-channel paid campaigns. 

• Collaborate with AGM team members and others in Advancement as needed to integrate paid placements with other channels across key audiences and programs.

• Oversee development of campaign and media assets, including leading vendors, partners, and key internal staff in the development of advertising copy, display imagery and content, video and interactive clips, and other content as needed.

• ManageLead and oversee trafficking and quality assurance tactics to ensure placements, coding, tracking parameters, and other campaign details are functioning as expected.

• Build and maintain relationships with key vendors, platforms, and technology partners.
   

Paid Media Campaign Assessment (20%)

• Report on campaign results proactively and regularly, as well as on an ad-hoc basis, sharing results, insights and recommendations for future optimizations, campaign direction and annual plans.

• Collaborate with the Advancement Operations, the Strategic Insights and Initiatives team, and key vendors to assess campaign performance and optimize existing or create new reporting views and tools

• Lead and manage testing plans that align with department priorities and incorporate audience and creative themes with the broader AGM team.

• Manage budget and spend on campaigns of varying size and scope. 

Platform, Technology, and Trend Awareness (10%)

• Stay abreast of digital marketing trends and recommend new paid media tactics, concepts and approaches to optimize, inform and adapt broader fundraising strategy.

• Learn the key and relevant features of ad and fundraising platforms, CRM and eCRM tools, and relevant vendor services to help campaign implementation and optimization.  

Other Duties as Assigned (5%)

What You’ll Bring

Educational Background
Bachelor’s degree preferred. 

Minimum Years and Type of Experience

7+ years of progressive experience working in direct response digital marketing or fundraising including the planning, budgeting, and buying of digital media. Fluent in current and emerging trends in digital fundraising and robust eCRM and ad platform experience. Experience working at an organization during a large-scale fundraising campaign is highly valued. 

Necessary Knowledge and Skills

• Adept in Google Ad Manage