Digital Content Producer

KTAL NBC 6, KMSS FOX, KSHV 45 in Shreveport, Louisiana currently in search of an experienced hands-on journalist to serve as Digital Content Producer!

A digital content producer (DCP) writes, updates, and shares stories ranging from local news flips to breaking and nationally trending stories for Ktalnews.com with the goal of growing website pageviews and users.  

A DCP is a passionate writer and leader who takes initiative and thinks critically and independently. As the first person to get real-time news out to the DMA a DCP’s deadline is always now.  

This is a position evaluated by pageviews, time on page, pages per session, and bounce metrics. Candidate must prioritize growing Ktalnews.com’s web/app traffic while balancing/maintaining journalistic integrity. 

• Be the first to report breaking news stories; monitor analytic tools, RSS feeds, social media, alerts, all regional media for interesting and/or trending stories 

• Write daily “flip” stories (avg. 10 stories+/day) that are packaged in a way that grows pages per session and time on page while utilizing SEO best practices to grow website search traffic 

• Constantly monitor competition to ensure no “flip” stories across the DMA are missed 

• Post, package, and promote stories from third-party feed partners (Nexstar, AP, NBC, etc.) 

• Proofread, package, and promote broadcast reporter stories 

• Work with producers and news field crew on adding video to web stories (when applicable) 

• Manage passive livestreams (when applicable) 

• Push engaging and breaking stories on mobile app (when applicable) 

• Generate meaningful audience engagement on social media without baiting (when applicable) 

• Develop new digital content ideas for Ktalnews.com

• Performs other duties as assigned

SPECIALIZED KNOWLEDGE/SKILLS/ABILITIES:  

• Proficiency in AP Style writing and SEO best practices 

• Clever headline writer that gets readers to click 

• Works with urgency, minimum 60 words-per-minute typing speed  

• Ability to generate high engagement social media posts with link click-throughs 

• Familiar with Google Analytics, Chartbeat, Social Flow, and WordPress 

• Excels in fast-paced, sometimes high-pressure, work environment with accurate, visual, in-depth, digital coverage 

• Comfortable with cold calling to develop stories 

• Highly detail-oriented with excellent newsroom judgment 

• Ability to multi-task; flexible with schedule in times of breaking news, severe weather, etc. 

• High digital aptitude in respect to latest CMS and social media updates and trends 

• Takes initiative to seek out and understand new digital news applications and resources 

• Possesses journalistic integrity and understanding of viewer needs and expectations 

• Can communicate, coordinate, and collaborate with other members of the newsroom

• Maintain positive work environment through active team participation and cooperation with co-workers in all departments

• Responds positively to feedback

EDUCATION/EXPERIENCE: Two years of experience in digital or print newsroom. Achieved a Bachelor's Degree in Communication, Marketing, Journalism. Equivalent experience may substitute. 

WORK ENVIRONMENT/PHYSICAL REQUIREMENTS: High stress, high energy environment with deadline pressures. Some travel may be required on rare occasions.

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