Senior Strategist – Media and Testing Strategy

Job Description

The Role 

The Marketing Applied Sciences (MAS) team develops data science-driven solutions to help GM achieve business goals. As a Senior Strategist – Media and Testing, you will lead strategic planning, test and learn and in-house model adoption for Media. 

This role is part of Activation Strategy within MAS and embedded in media organization to understand objectives and help enable those objectives through effective data science and test and learn.

What You’ll Do

• Build and maintain stakeholder relationships, ensuring alignment and action
• Lead cross-functional collaboration with Media, Data Science, Marketing, and Vehicle Brands to develop strategies and roadmaps
• Manage project deliverables, track tasks, and drive execution
• Define audience modeling and optimization requirements in collaboration with stakeholders
• Lead enterprise level test-and-learn initiatives, driving structured experiments and optimization strategies
• Develop clear, compelling presentations to support strategic goals. 
• Mentor team members and colleagues on best practices related to communication, collaboration and driving team goals
• Be a vocal leader in large and small group settings 

Your Skills & Abilities (Required Qualifications)

• 5+ years in Advanced Analytics, Market Research, or related fields
• Expertise in media targeting, audience development, or marketing analytics
• Strong experience in client-facing roles with senior leadership presentation skills
• Excellent communication skills— ability to translate ideas into concise narratives
• Experience in cross-functional team alignment and decision-making. 
• Strong organizational and project management skills with experience in testing and learning initiatives
• Familiarity with audiences, segmentation, and media operations and strategy a plus
• Technical knowledge of data analytics, modeling, and experimentation (preferred)
• Proficiency in PowerPoint, Excel, and Power BI
• Strategic thinker with the ability to analyze holistically and execute decisively

What Can Give You a Competitive Advantage (Preferred Qualifications)

• Master’s degree or MBA (preferred, but not required). 
• Experience managing large-scale audience measurement programs. 

Additional Job Description

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance. 

Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more. 

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

#LI-CC1

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healt