Senior Associate, Ad Tech

Company Description

About Starcom:
As the Human Experience Company, we are a global media agency that believes in the alchemy of people and technology to create experiences people love and actions brands need. It’s in our DNA. We’re powered by the strength of our innovative, driven and intelligent people who are deeply passionate about achieving best-in-class results on behalf of our clients –some of the world’s leading marketers.

We value you and the work you do. We work hard, but also enjoy scores of perks rooted in our legacy of having one of the strongest agency cultures. Our top-notch health insurance plans and paid time off allow you much-needed time to recharge and achieve the work-life balance you need to bring your absolute best self to work.

Job Description

Overview:
Starcom Ad Tech is the heart of digital advertising here at Starcom. Ad Tech continues to grow because we are experts in the art of trafficking digital ad campaigns, skilled at fighting ad fraud, and outstanding optimizers. We are looking for individuals who love tech, are intellectually curious, can work well with others and on their own, and prefer proactive over reactive.
 

Role Objectives:

• Support the Associate Director and Supervisor on campaign execution and process evolution.
• Support the media and creative teams to activate digital campaigns (display, video, social, mobile, gaming and programmatic)
• Co-lead strategic conversations with client and media teams around technology integrations that can improve efficiency, range or quality of data, or support new media
• Support Associates in the basic aspects of the trafficking process, including connecting placements to creatives, setting up consistent configurations, and collecting clean data. Lead the more complex aspects of trafficking, including Floodlight tags, DMP integrations, network upgrades, and more
• Lead conversations with the media team on ways to work faster and smarter.
• Collaborate with Ad Tech Managers on process to prevent errors, to ensure consistency, to create a bomb-proof QA checklist
• Collaborate with vendors on behalf of creative agencies when troubleshooting is required
• Become a Subject Matter Expert on any number of technologies; keep yourself and the team up to date on the ever-evolving media landscape through regular research and writing POVs
• You may work across multiple clients, in which case we want you to share the best practices of each with the rest of the group in order to improve our output and standardize our work

Qualifications

Minimum Qualifications:

• Bachelor’s degree or higher in technology, marketing, computer engineering, web development, mathematics, or equivalent
• Minimum of1-2 years of experience in digital media (agency or publisher side)
• A passion and/or skill for training and development, as the role involves both doing your work and supporting others on the team in their pursuit of excellence
• Experience with digital platforms –knows the ins-and-outs of second-and third-party vendors, ad servers of all stripes (display, video, social, mobile), Tag Management Systems (GTM, Adobe, Signal, etc.), and/or VVF vendors (viewability, verification, and fraud prevention)
• Starcom clients are primarily Google CM360, Flashtaling, and Innovid users, so please tell us about your ad server experience especially in self service capacity. Also don’t be shy about your expertise with floodlights, rich media, etc.
• Knowledge/experience with Google Marketing Platform
• Skills in QA’ing ad tags and conversion tags in a browser environment or tag diagnostic tool are pretty key
• Proficient in Microsoft Office suite, particularly PowerPoint and Excel (it’s all about filtering and pivoting)