Mobile Marketing & E-Commerce Supervisor
San ManuelAbout the role
ESSENTIAL DUTIES AND RESPONSIBILITIES
1. Plans and delivers mobile and e-commerce marketing strategies across strategic marketing channels (Yaamava’ App, Yaamava’ txt, Play Online by Yaamava’, Hotel Booking Engines, My Club Serrano, and First Party Digital Ads) to encourage customer retention and loyalty.
2. Reviews, and approves all Mobile and E-commerce Marketing strategies, messaging, and campaigns.
3. Ensures Mobile and E-commerce initiatives are executed strategically, efficiently, accurately, and timely, while producing positive casino revenue.
4. Develops and collaborates with Manager Mobile & E-Commerce to develop long-term Mobile and E-commerce vision to ensure current initiatives align with departments goals.
5. Collaborates with internal and external development departments to enhance Mobile and E-commerce product features and functionality to increase product values and positive guest experience.
6. Monitors customer journeys across systems to help deliver consistent quality guest experience. Works closely with all stakeholders, including Casino Marketing, Brand Marketing and Strategic Marketing to ensure a seamless guest journey.
7. Performs other duties as assigned to support the efficient operation of the department.
SUPERVISORY RESPONSIBILITIES
Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities include interviewing, hiring and training employees; planning, assigning reviewing and directing work; evaluating and appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems. Makes hiring decisions and designs individual development plans with succession planning in mind for all key roles.
EDUCATION, EXPERIENCE AND QUALIFICATIONS
Bachelor’s Degree required, with an emphasis in Marketing, Communications or other relevant coursework.
Master’s degree preferred.
Minimum two (2) years of experience in mobile and/or e-commerce marketing required.
Minimum one (1) year in a supervisor or manager role preferred.
Related, relevant, and/or direct experience may be considered in lieu of minimum educational requirements indicated above.
KNOWLEDGE, SKILLS AND ABILITIES (KSA)
Intermediate to advanced knowledge of interactive communication platforms including, but not limited to email, SMS, and mobile applications required.
Familiarity with content management systems.
Digital marketing acumen and technical expertise.
Knowledge of digital metrics and analytics programs.
Strong experience managing complex variable data or campaigns required.
REQUIRED LICENSES, CERTIFICATIONS AND REGISTRATIONS
At the discretion of the San Manuel Tribal Gaming Commission, you may be required to obtain and maintain a gaming license.
Select One of the Following for Driving Responsibilities: No Driving Responsibilities: Role does not require a driver’s license or insurance.
PHYSICAL REQUIREMENTS/ WORKING CONDITIONS – ENVIRONMENT
The physical demands and working environment described here are representative of those that an employee encounters and must be met by an employee to successfully perform the essential functions of this job.
Primary work environment is in a climate-controlled casino and office setting.
Work requires travel to attend meetings, trade shows, and conferences.
Incumbents may be required to work evening, weekend and holiday shifts.
Must be able to work in a fast-paced, high-demand environment.
Strength sufficient to exert up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects and/or mov
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