Director, Product Strategy (CPG Incentives & Loyalty)

A product and business expert in incentives and loyalty is needed to define and manage the creation and day-to-day management of related offerings for Consumer Packaged Goods (CPGs). These offerings should improve our market position and integrate with our existing product suite.

Strategic 30%

• Represents the business unit’s interests in terms of product in business discussions with internal and external stakeholders.
• Responsible for gaining voice of customer (qualitative and quantitative) on product innovation/client needs from existing and prospect clients/target market and communicating insights to Product & Engineering teams to influence the roadmap.
• Defines in partnership with Marketing TAM/SAM and quantitative value proposition (QVP) for all CPG Incentives solutions.

• Defines and executes commercialization strategy in terms of client segmentation and pricing.
• Engages with 3rd parties to evaluate new and next commercial agreements.
• Contributor and leader in business and product planning quarterly and annually.

Execution 50%

• Leads new product (or improvements) prioritization and rollout/set-up in Oracle/Salesforce.
• Supports CPG Sales teams in positioning product strategically as well as equipping them to answer anticipated technical questions for product changes / new features
• Seeks internal feedback on improvement opportunities to improve Inmar efficiencies

• Monitors pilots and post-launch quantitative KPIs and client feedback to provide transparency about the success of the solution. Communicates risks and opportunities to necessary parties.

• Identifies and executes packaging enhancements that increase logo acquisition and subscription revenue.
• Supports Sales on key customer interactions on behalf of the business unit acting as a business and product expert to ensure the highest level of precision in solving customer needs and positioning our offering to win. As needed involves key product and technical leaders. 
• Develops and maintains product pricing strategy in collaboration with Finance.
• Represents the business in financial budgeting process

Influence 20%

• Influences product roadmap specifically related to new and next initiatives that drive the Incentives and Loyalty business unit.

• Influences CPG logo acquisition and DSA renewals by leading business and product discussions with current and prospective brands.
• Influences Product Team by bringing solution insights that may be built into products that contribute to revenue growth.

Analytical and Critical Thinking: Approaches problems with a logical, systematic, and sequential methodology.

Problem Solving: Analyzes information and data to identify and assess potential solutions to problems and challenges, considering the accuracy and relevance of available facts.

Influential Communication: Communicates openly and honestly with clear, consistent messaging, actively listens to and values diverse perspectives, respectfully influences outcomes, and addresses concerns appropriately.

Effective Execution: Transforms the company's high-level strategic vision into a concrete, step-by-step execution plan. This involves defining specific tasks, assigning responsibilities, outlining the sequence and duration of activities, estimating costs, and analyzing the interdependencies between tasks.

Business Acumen: Possesses industry-specific knowledge, skills, and strategic thinking abilities to make sound business decisions effectively.

At Inmar, we put people first and that means empowering our associates to thrive at every stage of life and career. Our comprehensive and competitive benefits package is thoughtfully designed to support a wide range of lifestyles and life stages.

Eligible associates have access to:

• Medical, Dental, and Vision insurance

• Basic and Supplemental Life Insurance options

• 401(k) retirement plans with company match

• Health Spending Accounts (HSA/FSA)

We also offer:

• Flexible time off and 11 paid holidays

• Family-building benefits, including Maternity, Adoption, and Parental Leave

• Tuition Reimbursement and certification support, reflecting our commitment to lifelong learning

• Wellness and Mental Health counseling services

• Concierge and work/life support resources

• Adoption