B2B Marketing Lead (Agency Startup)

Seer Interactive is a digital marketing consultancy that harnesses compassion, data, and technology to make a mark on our communities - our coworkers, our clients, our industry, and our neighbors. We believe in relentlessly pursuing (and sharing) the truth – bringing together millions of data points from quantitative and qualitative sources to base our decisions on. Our purpose is to unlock potential for our communities mentioned above. Our vision is a world where it’s easy to do the right thing throughout those communities. If you’re ready to uplift others, challenge your ego, commit to the truth, and be better than yesterday – keep reading.
Seer is a remote first agency and Certified B-Corp with team members working across the country. If an office environment is more your style, this position can also sit in Philadelphia or San Diego.
What about you? As a seasoned and strategic Director of Marketing, you will bring your strong leadership chops and extensive hands-on experience to act as a player-coach in driving Seer’s marketing strategy and efforts. -  You will ideate, lead and execute marketing initiatives to enhance brand visibility and drive quality MQL generation to hit your outlined goals. 
Your role is responsible for developing the Marketing Division’s annual goals and strategic plan.  You’ll also be responsible for overseeing, implementing + executing Seer’s organic social media, thought leadership, and content strategy. You have a successful track record in generating Marketing Qualified Leads (MQLs) for startups, agencies or tech/software-enabled consultancies through creative and impactful marketing tactics, both evergreen and campaign-based. You’re used to being hands on and leading from the front!
Beyond your technical and strategic expertise, your strength lies in your exceptional leadership and strategic executive communication skills. You've fostered a collaborative and innovative work environment that encourages creativity, excellence and a strong test-and-learn mindset. We can’t wait to meet you!
You'll work closely with our Founder + CEO on all things AI/ChatGPT. Check out his LinkedIn posts to see what he's leaning into, and watch him chat through what would make a great Director of Marketing! Experience in a digital marketing agency is required.

Your Compensation and Benefits will look like…

• $115,000-$150,000 / year. Your final offered compensation will be determined based on your skills and experience 
• Evaluation of comp at least once a year
Snippets of our highlighted benefits: (not comprehensive)
• Recharge week: 1 week PTO before starting
• Unlimited PTO with a 3 week minimum/year requirement and Flexible Fridays
• Reduced Holiday Hours from Christmas through New Year’s for the whole team to unplug and recharge
• 13 paid company holidays, including Employee Appreciation Days & Mental Health Days
• Joining us 100% remotely? You’ll receive a $400 Remote Office setup stipend to set up your workspace

Here are some highlights of what you’ll be doing…

• You will own, develop and execute Seer’s marketing strategy accountable to leading and lagging marketing KPIs and MQL goals for our new business sales pipeline
• You will be the driver for Seer's marketing approach across our website, events, content strategy, email campaigns, blogs, newsletter, social media and other channels, setting the tone for the brand's voice, and ensuring a consistent and impactful online presence
• You will exhibit a strong test-and-learn mindset and demonstrate experience in hypothesis testing.  These will serve as the foundation for all marketing activity
• You will develop and implement a robust brand and content strategy to enhance engagement within our target audiences, leading to increased lead generation and conversions
• You will collaborate with Divisions across the organization to enhance our website, implementing solutions that remove friction and deepen site engagement
• Collaborating closely with the Business Development division, you will synchronize marketing and sales objectives, overseeing lead generation and employing data from tools like Google Analytics and Hubspot. 
• As the owner of the Marketing budget, you will actively engage in the annual budget development process alongside the Seer Executive Team, ensuring resources are allocated for maximum impact
• As a hands-on mentor for your team, you will set performance expectations and success metrics, foster a culture of feedback, growth, and learning, and lead by example in thought leadership by representing S