Senior Product Manager | Digital Marketing

Since its inception in 2003, driven by visionary college students transforming online rent payment, Entrata has evolved into a global leader serving property owners, managers, and residents. Honored with prestigious awards like the Utah Business Fast 50, Silicon Slopes Hall of Fame - Software Company - 2022, Women Tech Council Shatter List, our comprehensive software suite spans rent payments, insurance, leasing, maintenance, marketing, and communication tools, reshaping property management worldwide.
Our 2200+ global team members embody intelligence and adaptability, engaging actively from top executives to part-time employees. With offices across Utah, Texas, India, and the Netherlands, Entrata blends startup innovation with established stability, evident in our transparent communication values and executive town halls. Our product isn't just desirable; it's industry essential. At Entrata, we passionately refine living experiences, uphold collective excellence, embrace boldness and resilience, and prioritize diverse perspectives, endeavoring to craft a better world to live in.
We're seeking an experienced and dynamic Senior Product Manager to join the team focused on Digital Marketing products. Experience in both Product Management and Digital Marketing is a must, though experience specifically in the Property Management SaaS space isn’t required. As a Sr. Product Manager, you will play a pivotal role in shaping the future of our software products by driving growth with enterprise customers, helming strategic initiatives, and delivering exceptional value through world-class software releases. If you are relentlessly driven to get things done, with a passion for technology, a customer-centric mindset, experience with B2B enterprise and/or  AI-driven technologies, and a knack for translating market insights into actionable product strategies, we invite you to be part of our exciting journey.

Responsibilities:

• Lead cross-functional teams in the end-to-end product development lifecycle for our Digital Marketing products (CRM, website development, marketing analytics, reputation management, paid and organic search, and more), integrating AI capabilities to enhance user experiences and streamline processes.
• Define and communicate product vision, strategy, and roadmap that aligns with business objectives and customer needs.
• Collaborate with engineering, design, marketing, and sales teams to ensure successful execution of product plans, with a focus on enterprise clients.
• Conduct thorough market research, competitor analysis, and customer feedback analysis to identify new opportunities and features.
• Prioritize and manage product backlog, using data-driven decisions to deliver high-impact features on time.
• Develop and maintain detailed product requirements, user stories, and specifications for development teams in the US and in India.
• Evangelize the product internally and externally, presenting revenue-enabling capabilities to stakeholders, customers, and industry events.
• Drive agile development methodologies, continuous improvement, and iterative release cycles for products.
• Monitor product performance metrics, analyze user behavior, and gather insights to inform product enhancements.
• Stay current with industry trends, emerging AI technologies, and best practices to drive innovation in our products.

Minimum Qualifications:

• Bachelor's degree in Computer Science, Engineering, or related field, or higher education degree in business, law or related field. 
• Digital Marketing experience either on the agency side or on the SaaS side, and the ability to demonstrate and articulate a deep understanding of digital marketing concepts and customer needs.
• 5+ years of experience in product management or related roles within the software industry.
• Strong understanding of software development processes, and methodologies.
• Exceptional communication skills, with the ability to present complex concepts clearly and persuasively.
• Proven ability to navigate enterprise companies purchasing software.
• Proven track record of successfully launching and managing software products.
• Strong analytical skills with the ability to interpret data insights and make informed decisions.
• Strong experience with Agile/Scrum methodologies and product management tools.
• Previous experience working with cross-functional, geographically dispersed teams and enterprise customers.

Preferred Qualifications:

• 2+ years experience as a software engineer or related role within the software industry.
• Experience working with Data Science teams to solve problems with large data sets.
• MBA

Benefits: Flexible and transparent culture with remote and hybrid work options, gene